Photo by Jerry Markland/Getty Images

Nature’s Bakery responds to Stewart-Haas Racing lawsuit; claims team could not ‘control’ Danica Patrick

6 Comments

DAYTONA BEACH, Fla. — Nature’s Bakery states in court documents that Stewart-Haas Racing could not “control” Danica Patrick and “was more interested in cashing Nature’s Bakery checks than in making the sponsorship a success.’’

Nature’s Bakery, which served as the primary sponsor for Patrick’s team in 2016, filed a counterclaim Friday in North Carolina Superior Court for Cabarrus County. That was in response to a $31 million lawsuit SHR filed Feb. 3 after Nature’s Bakery terminated its three-year agreement two years early.

Brett Frood, president of Stewart-Haas Racing, issued a statement Saturday morning in response to claims made by Nature’s Bakery:

”Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more. We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract. We’re confident with our position.”

Nature’s Bakery stated it court documents it did not see the return it was led to believe by Stewart-Haas Racing that it would experience.

Nature’s Bakery noted in court documents that it relied on Stewart-Haas Racing for guidance with activating the sponsorship properly because of a limited staff and lack of experience in the sport.

“SHR’s promises were illusory and misleading,’’ Nature’s Bakery stated in court documents. “There was no massive increase in sales. NASCAR viewership was retreating. The team had other significant operational problems. SHR lacked the ability to control Patrick’s performance under the Agreement.

“As a result, the Sponsorship came nowhere close to fulfilling its promises, nor justifying the more than $17 million Nature’s Bakery paid SHR in 2016.’’

Nature’s Bakery sent Stewart-Haas Racing a notice of termination on Jan. 19. The sponsorship, which Nature’s Bakery was to pay $15 million a year, was to have gone through the 2018 season. The company was to have been the primary sponsor on Patrick’s car for 28 races each season.

Among its complaints, Nature’s Bakery claimed that Patrick did not properly promote its product and endorsed a competitive product.

Nature’s Bakery stated in court documents that in “roughly 475” messages she posted on her Instagram account in 2016 that “only 15 or 3% referenced Nature’s Bakery.’’

Nature’s Bakery also stated that in “roughly 600 times to her Twitter account in 2016 … only 13 or 2% referenced Nature’s Bakery.

“Patrick posted more than 530 times to her Facebook account in 2016, but only 18 or 3% referenced Nature’s Bakery.’’

Stewart-Haas Racing stated in its lawsuit that the sponsorship agreement does not contain a requirement for such social media postings.

Stewart-Haas Racing previously stated that Patrick endorsed Six Star Pro Nutrition’s protein powder and that it was not a competing product.

Nature’s Bakery also cited that it wanted Patrick to hold its fig bar while walking around the pit area on race weekends. “That rarely happened,’’ the company stated in court documents. “But race fans and TV audiences saw her frequently with a bottle of Coca-Cola or Coke Zero in her hand, another sponsor of Patrick’s.

“When Nature’s Bakery asked SHR why it could not cause Patrick to showcase its products more frequently, SHR said it had difficulty controlling her conduct. Its failure to manage her performance robbed Nature’s Bakery of the fundamental promise and benefit of the relationship.’’

Patrick stated Feb. 22 that she saw no issues with how she promoted Nature’s Bakery.

“I think that it was a shock to all of us that one year into a three-year deal that there was a problem, but everything that was ever asked of me I did to the very best of my ability,’’ Patrick said.

Stewart-Haas Racing stated in its lawsuit that as a “gesture of good faith” it asked Patrick in December to stop posting on social media regarding items that Nature’s Bakery contended were competitive.

 and on Facebook

Starting grid for the NASCAR Cup Series’ Auto Club 400

Photo by Sarah Crabill/Getty Images
Leave a comment

With the second pole of his NASCAR Cup Series career, Kyle Larson will lead the field to green Sunday in the Auto Club 400 at Auto Club Speedway.

Joining Larson the front row is Denny Hamlin.

Filling out the top five is Brad Keselowski, Martin Treux Jr. and Ryan Newman.

Click here for the starting grid.

Kyle Larson wins pole for Auto Club 400, second Cup pole of career

Getty Images
Leave a comment

Kyle Larson ended a three-year drought by winning the pole for the NASCAR Cup Series’ Auto Club 400.

Larson won his second Cup Series pole with a speed of 187.047 mph around Auto Club Speedway in Fontana, California. His first pole came in the August 2013 race at Pocono Raceway.

The pole continues Larson’s impressive start to 2017. The Chip Ganassi Racing driver leads the point standings after earning three consecutive second-place finishes.

“I felt like messed up there in Turn 1 and 2 and I got a little bit loose off the wall on the entry and it got me to split the seam in (Turn) 1 and 2,” Larson told Fox Sports. “I was able to commit to (being) wide open off (Turn) 1 and 2. I hadn’t ran up high in (Turn) 3 and 4 at all in practice or qualifying here. Didn’t really know what I would have out there but ran a good ways and it stuck. … Our Target team has been really amazing to start the season and to get a pole is great. … Got a little team dinner tonight, so this will be a good thing to celebrate.”

Larson’s run knocked Joe Gibbs Racing’s Denny Hamlin from the top spot. As Larson drove down pit road, a Fox Sports camera caught Hamlin playfully showing his dissatisfaction by emptying a cup of ice in the direction of the No. 42.

“This is No. 1 on my list of track I want to win,” Hamlin told Fox Sports. “It’s bitten me mentally and physically … definitely one I want to check off.”

Filling out the top five is Hamlin, Brad Keselowski, Martin Truex Jr and Ryan Newman.

Daniel Suarez qualified 10th for his best career Cup start.

No Hendrick Motorsports entries will start in the top 10. Kasey Kahne was the top qualifier in 12th, followed by Chase Elliott.

Five cars did not make qualifying attempts, with one of them being by choice. Jimmie Johnson’s team elected not to make an attempt following his accident in practice. He will start 37th.

Joining Johnson at the back of the field will be Joey Logano, Trevor Bayne, Matt DiBenedetto and Gray Gaulding. All of their cars did not make it through inspection in time to qualifying.

Click here for qualifying results.

Jimmie Johnson’s team elects not to make qualifying run after accident in practice

Leave a comment

Following Jimmie Johnson’s accident in practice early Friday, Hendrick Motorsports’ No. 48 team chose not to qualify with a backup car at Auto Club Speedway.

Johnson, a six-time winner at Auto Club Speedway, will start 37th in Sunday’s Auto Club 400.

Four other cars, including those of Joey Logano and Trevor Bayne, will start in the back after they did not make qualifying attempts. Their cars failed to get through inspection in time. Rookie Gray Gaulding and Matt DiBenedetto also did not qualify because their cars failed to get through inspection.

Johnson explained his team’s decision.

“We had a tough practice session and mid-pack was probably going to be our goal anyway,” he said. “So, to take our lumps here, at a track that’s really wide with a lot of lanes, a long race; we’ll just take our lumps and get the car right where we can take advantage of the precious minutes that we have in Saturday’s practice session and go from there. Pit road is going to be a problem. We’re not going to have a great pick there. We’re definitely not in a position we want to be in, so we’d rather take the time now and make sure we get everything right and get this car right; and also kind of control our risk factor.”

With ACS being such a wide race track with plenty of passing opportunities, Johnson is not in as bad a position to start Sunday’s race as he would be at more narrow track.

Crew chief Chad Knaus told SiriusXM NASCAR Radio’s Claire B. Lang he wasn’t comfortable forcing Johnson to “hustle” to qualify a car he hadn’t practiced in.

Joey Logano completes sweep of Xfinity practices at Auto Club Speedway

Getty Images
Leave a comment

Joey Logano was fastest in the final Xfinity Series practice session at Auto Club Speedway for the Service King 300.

Driving Team Penske’s No. 22 Ford, Logano put up a speed of 176.804 mph on his 19th of 35 laps in the session

The top five as made up of Erik Jones (176.744), Paul Menard (176.587), Brandon Jones (176.475) and Kyle Larson (176.039).

William Byron and Brennan Poole recorded the most laps in the session with 37 each.

Logan also had the best 10-lap average at 174.889 mph.

Click here for the full practice report.