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Nature’s Bakery says it won’t let Stewart-Haas Racing ‘bully us’ with lawsuit

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Claiming that Stewart-Haas Racing is “threatening scorched earth litigation,” Nature’s Bakery stated Thursday that it will not allow the NASCAR team to “bully us.’’

The comment marks Nature’s Bakery first response since Stewart-Haas Racing filed a lawsuit Feb. 3 against the company. Stewart-Haas Racing claims that Nature’s Bakery breached its contract in ending its sponsorship of Danica Patrick’s team last month.

Stewart-Haas Racing seeks $31.7 million from Nature’s Bakery for actual damages plus interest. Nature’s Bakery was to have sponsored Patrick’s team through the 2018 season at $15.2 million per season. Stewart-Haas Racing announced Tuesday that Aspen Dental would expand its support of Patrick’s team this season.

Nature’s Bakery responded Thursday:

“We were thrown off by SHR’s lawsuit,” Company CEO Kelly Allin said in a statement. “SHR and its owners are no stranger to aggressive litigation. Ours is a family business that repeatedly sought to resolve our issues privately. In fact, we were scheduled to meet in Charlotte just days before they sued us.

“Contrary to its image, SHR is run by big-business types that took advantage of Nature’s Bakery. They now are threatening scorched earth litigation against a multi-generational family company. We’re obviously not going to let them bully us. We may be a small brand, but we do not think what they are doing is right. We look forward to defending ourselves in court.”

In its statement, Nature’s Bakery described Stewart-Haas Racing’s lawsuit as a “false legal complaint.’’ The company also stated that “contrary to SHR statements, Nature’s Bakery remains a healthy and vibrant company.’’

Stewart-Haas Racing stated in its lawsuit that it repeatedly adjusted the payment schedule for Nature’s Bakery. The lawsuit states that “soon after executing the Sponsorship Agreement, Mr. (David) Marson and Joe Marshall (Nature’s Bakery Chief Financial Officer) reached out to SHR executives, and stated that Nature’s Bakery was having cash flow issues, and asked if the payment amounts and deadlines in the Sponsorship Agreement could be modified to assist Nature’s Bakery with its cash crunch.”

Marson, founder of Nature’s Bakery, said in a statement: “We obviously are disappointed in how things turned out, but we wish Danica Patrick and her new Ford team much success on the track this year.  We are always going to be NASCAR fans and support the good works that it represents.” 

Stewart-Haas Racing stated in the lawsuit that the actions of Nature’s Bakery “set SHR up for a devastating loss of revenue just before the beginning of the 2017 race season; and rendered it nearly impossible for SHR to have any reasonable hope of mitigating its damages.”

Nature’s Bakery states that it will file a “detailed response and counterclaims shortly. The filing will shed light on SHR’s conduct both during the race season and after.”

Brett Frood, president of Stewart-Haas Racing, issued a statement in response to the comments by Nature Bakery on Thursday:  

“Nature’s Bakery is in material breach of its contract with Stewart-Haas Racing. It’s an unfortunate situation, but we know we’ve delivered on all aspects of our agreement and more. We took great pride in elevating the brand awareness and relevance of its products and were prepared to continue activating pursuant to the agreement in 2017 and beyond. Nature’s Bakery chose to breach and terminate the contract, leaving SHR in a very difficult position to start the 2017 season. They can file whatever they want. We’re confident with our position.”

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Goodyear tire info for Talladega Superspeedway

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Goodyear will use the same tire setups this weekend in the Cup and Xfinity Series at Talladega Superspeedway.

While the left-side tire is unchanged from what’s been in use at the track since October 2014, the right-side tire will have a minor construction update.

“The amount of tire wear at Talladega has increased a good bit since the track was repaved back in 2010, and we especially see that on the inboard of the right-front (tire) where teams run a significant amount of camber” said Greg Stucker, Goodyear’s director of racing in a press release. “That led us to bring a more wear-resistant right-side tread compound starting in 2014. Having said that, we still see a lot of tire strategy come into play at Talladega, with teams still having the ability to take two tires or even fuel only depending on the situation.”

As on all NASCAR ovals greater than one mile in length, teams are required to run inner liners in all four tire positions at Talladega. Air pressure in those inner liners should be 12-25 psi greater than that of the outer tire.

Here’s the full tire info for the weekend.

Set limits: Cup: Two sets for practice, one set for qualifying and six sets for the race; Xfinity: four sets for the event

Tire Codes: Left-side — D-4596; Right-side — D-4752

Tire Circumference: Left-side — 2,233 mm (87.91 in.); Right-side — 2,247 mm (88.46 in.)

Minimum Recommended Inflation: Left Front — 27 psi; Left Rear – 27 psi; Right Front — 50 psi; Right Rear — 48 psi

Social Roundup: Reaction to Matt Kenseth’s NASCAR return

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He’s back!

Five months after making what was thought to likely be his last Cup start, Matt Kenseth was announced Wednesday as returning in a part-time capacity with Roush Fenway Racing.

Here’s how social media reacted to the news that the 2003 Cup champion will share the No. 6 Ford with Trevor Bayne for the rest of the season.

Check back for more.

Matt Kenseth to drive No. 6 for Roush Fenway Racing

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CHARLOTTE, N.C. — Matt Kenseth is returning to NASCAR and coming back to his racing home.

Roush Fenway Racing announced Wednesday at the NASCAR Hall of Fame that the 46-year-old Kenseth will drive the No. 6 Ford for Roush Fenway Racing in select races. His first race with the team will be Kansas on May 12.

“It feels like the right deal at the right time,’’ Kenseth said. “I think it’s an interesting challenge for me not just being a driver. I hope I can be much more to the organization. I hope there is a lot of different ways I can help in.’’

Said car owner Jack Roush: “We feel he has come home to us.’’

Kenseth will share the No. 6 ride with Trevor Bayne, who is running this weekend at Talladega.

“Our goal is to have Trevor continue to grow and mature on the track,’’ said Steve Newmark, president of Roush Fenway Racing. “He will continue to be in the car.’’

Newmark said details are being worked out on what races Bayne and Kenseth will drive. Bayne has close ties to sponsor AdvoCare, which is on the car at Talladega. Kenseth will drive in the All-Star Race, Newmark confirmed.

Newmark said that when he told Bayne of the decision, Bayne said he wanted to remain in the car every week.

He’s a fierce competitor,“ Newmark said of Bayne’s reaction to being taken out of the car for some races. 

Roush said he hopes Kenseth can help the organization improve its performance.

“It’s a chance to look at our cars and see if there is something glaring that Matt sees with his experience,’’ Roush said.

Bayne is 26th in the points. The 2011 Daytona 500 winner has not finished better than 12th (Texas) this season. Every driver ahead of him in the points has had at least one top-10 finish this season. He has not finished in the top 10 in his last 12 starts, dating back to last season.

Kenseth said he had not talked to Bayne but hopes to do so in a few days and work together. Kenseth said he spoke to Stenhouse before the announcement.

Kenseth, the 2003 Cup champion, has 39 career Cup wins, putting him 20th on the all-time wins list.

Car owner Jack Roush said that Kenseth will be a good mentor for the team’s young drivers, along with Ricky Stenhouse Jr. and Trevor Bayne.

He won the 2000 Cup Rookie of the Year award driving for Roush Fenway Racing and remained with the organization through the 2012 season. Kenseth won 24 races — including the 2009 and 2012 Daytona 500 — with the team before leaving to drive for Joe Gibbs Racing from 2013-17.

Roush Fenway Racing also announced that Wyndham Rewards/Wyndham Hotels will sponsor the No. 6 car in select races.

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NASCAR America: Matt DiBenedetto holds head high after 16th at Richmond

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Matt DiBenedetto joined Kyle Petty and Marty Snider at the Big Oak Table in NASCAR America’s Charlotte studio and relived his 16th-place finish in the Toyota Owners 400 at Richmond Raceway.

“When we run 16th – with no attrition; we just flat out-raced Hendrick cars … RCR cars and Penske cars, the list goes on and on – we do that, we can hold our head high,” DiBenedetto said.

DiBenedetto was one of 23 drivers who finished on the lead lap last week, which meant he had to beat some big budget teams.

“If we’re going by budget and pure numbers, we stack up 32nd, -3rd, -4th,” DiBenedetto. “But we have really good people. We may not have a lot of people, but we have some really good people.

“We had a nice, smooth weekend and outraced a lot of people that in theory, if you’re going by budget, we definitely shouldn’t. It makes us proud because it makes other people, probably a little mad, as they see the 32 car going by, knowing that we run on a sixth of the budget of the guys we were driving by.”

DiBenedetto’s last three races have ended in finishes of 16th at Texas Motor Speedway, 21st at Bristol Motor Speedway and 16th at Richmond.

For more on DiBenedetto’s strong Richmond finish, watch the above video.