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Documentary series features Dale Earnhardt Jr.’s life behind the scenes in NASCAR return

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CHARLOTTE – NASCAR’s 14-time most popular driver naturally is a top performer in social engagement for his primary sponsor.

But across the million-plus followers that Nationwide Insurance has for its NASCAR-related accounts on Facebook, Twitter and Instagram, racing-related posts featuring Dale Earnhardt Jr. aren’t necessarily what draw the largest reactions.

“Some of our best-performing content is Dale and his dog, Gus,” Jim McCoy, Nationwide’s director of strategic sponsorships, told NBC Sports. “It’s things you wouldn’t expect that (fans) just really respond to well.”

With those returns in mind (because Nationwide offers pet insurance, the photos of Gus, Dale and wife Amy for Pet Awareness Month were viewed as valuable), Nationwide has created a new docuseries entitled “Unfinished Business” that will run on the Nationwide 88 Facebook page and make its debut Jan. 24.

McCoy said “Unfinished Business” will focus on the off-track, behind-the-scenes elements of Earnhardt’s life, and Nationwide is expecting Junior Nation to have a voracious appetite after the driver missed the last half of the 2016 season while recovering from concussion symptoms.

The footage will include commercials shoots with Earnhardt and interviews with team owner Rick Hendrick (who will talk teamwork) and crew chief Greg Ives.

“We’re titling it ‘Unfinished Business’ given what’s happened the last six months and Dale out of the car and the quest to be back in the car for Daytona,” McCoy said. “Not only what he’s doing but what (the team is) doing to prepare. We really want to capitalize on the tidal wave of excitement of him getting back in the car.

“We’re doing more in this offseason than we probably typically have because we know the level of the fans’ excitement for him to get back in the car is a level that none of us have ever seen. So we want to make sure we have the content ready, because what we’ve seen at those peak moments when Dale wins a race or Daytona, that’s when the fans are just give me everything you can on Dale.”

Here’s a trailer for the series released Thursday by Nationwide:

The plan is for one or two episodes weekly during the run-up to the season opener on Feb. 26.

“Fans love to see other sides of Dale, and it aligns well with our campaign of trying to show he’s obviously a race car driver, but there’s a lot of things he does and has a passion for,” McCoy said.

While out of the car, it’s still been a busy stretch for Earnhardt, who got married last month and has remained visible making media and sponsor appearances while recovering from his injuries.

Said McCoy: “Dale did everything out of the car that we would expect him to do. Even during the tougher times, he always wanted to make sure he was delivering for his sponsor. First and foremost, it’s about his health and making sure he’s healthy enough to get back in the car. We weren’t there pushing. It was all his timeline but just to keep that communication back and forth.”

There was a “softening” in some of the media impressions measured by Nationwide during Earnhardt’s absence.

“There were some promotions early that were going to launch in the July/August timeframe that we hit the pause button on,” McCoy said. “We’re pretty dialed in with what each quarter (of 2017) is going to look like, and Dale is front and center in all that we’re doing.

Former champions battling to stay alive in Cup playoffs

Photo by Streeter Lecka/Getty Images
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KANSAS CITY, Kansas — Title hopes could end today for more than one series champion.

Former champ Jimmie Johnson holds that final transfer spot to the next round, but he leads former champion Kyle Busch by seven points and former champion Matt Kenseth by eight points.

“This is our first Homestead of this year,’’ Busch said, referring to the season finale that determines the crown. “We’ve got to come through this race. It’s not a must-win, but it is a must-perform.’’

It will be challenging because Busch, Johnson and Kenseth are all strong at this track.

Johnson’s three wins at Kansas are the most among active drivers. Busch has finished in the top five in five consecutive Kansas races. Kenseth has led 269 of the 536 laps (50.2 percent) run in this event the past two years.

That makes Sunday’s elimination race (3 p.m. ET, NBCSN) even more intriguing.

Johnson, who is in his first bid to break a tie with Richard Petty and Dale Earnhardt for most Cup championships, finds himself in this spot because of a lack of speed. It’s hurt him in qualifying, costing him stage points, and hurt him throughout the race.

“We are a team and a group that thrives on adversity,’’ said Johnson, who noted he was the slowest of the championship cars last year in Miami and still won his record-tying seventh title.

“Whenever we have been backed into a corner we have always stepped up and have delivered. All the members of this No. 48 team love a challenge, and we are not even close to losing that desire and that fight to be out there and compete and race for the win and race for the championship.’’

Mistakes have plagued the team the past two weeks. At Charlotte, Johnson took off before all the lug nuts were secured on the left front tire and had to back up to have that remedied, losing time. Last week, spotter Earl Barban told the team they could begin work on Johnson’s wrecked car before the red flag was withdrawn. NASCAR parked the team for the infraction.

“There are lessons learned in everything,’’ Johnson said. “When I think of the Charlotte pit stop itself and I think of Talladega and the mistake there that Earl made, really all mistakes come from guys trying as hard as they can. 

“I personally have sympathy for that. I mean, the guys are just trying to do the best job they can and everybody makes mistakes. I make plenty of them, and I think Fridays show that on a regular basis. It’s hard for me to jump on somebody over that.  What I ask of myself is to learn from those lessons and try not to repeat them.’’

Kenseth, winless in his last 48 starts, has a Joe Gibbs Racing Toyota but his team has seemed to be the weakest of JGR’s playoff teams throughout the postseason.

“If we don’t run good Sunday, then we don’t deserve to be in the next round anyway,’’ Kenseth said Friday.

Kenseth lamented the performance he and his team had at Kansas in May, finishing 12th.

“You’re only as good as your last race,’’ he said. “Our last one here we ran really, really bad.

Kenseth suggests he might have to knock someone else out of a playoff spot if Kyle Busch runs like he’s capable.

“If I’m Kyle (Busch), I’m feeling pretty good,’’ Kenseth said of his teammate. “He’s crashed two weeks in a row and he’s still in (playoff contention). That’s pretty amazing. Plus he’s been running so good, it’s one of his better places now. So I wouldn’t be very concerned if I was Kyle, I guess, because he’s had the performance.

“Now, (Jimmie Johnson) hasn’t run quite as good as he’s accustomed to running. We haven’t run as good as we’re accustomed to running.”

That Busch is so close after a miserable round (29th at Charlotte and 27th at Talladega) is because he has so many more playoff and stage points than Johnson and Kenseth.

Busch has 41 playoff points. Johnson has 17 and Kenseth five.

Busch’s job is simple he says.

“I look at it as out-finishing (Johnson) and (Blaney) by three, four spots each stage, each round, in order to make up enough points to pass them both,’’ he said. “Whether that’s doable or not, we’ll see. We’ll certainly try. We’ll fight hard, hopefully run up front all day long. We’ve done that this year. We did that here in the spring. We just need to back it up and do it again when it’s crunch time.”

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Justin Allgaier leads Xfinity playoff standings after first race of second round

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Justin Allgaier and two of his JR Motorsports teammates lead the Xfinity playoff standings after the first second round race, the Kansas Lottery 300 at Kansas Speedway.

Allgaier holds a two-point lead over William Byron and a 11-point lead over Elliott Sadler after finishing fifth in the race.

The top five is completed by Brennan Poole (-28) and Matt Tifft (-33).

Only four of the remaining eight drivers will advance to the championship race.

Click here for the point standings.

Stats, results for Xfinity race at Kansas Speedway

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Christopher Bell claimed his first Xfinity Series win in the Kansas Lottery 300 after passing his teammate, Erik Jones, with four laps left in the race at Kansas Speedway.

Bell only led the final four laps after Jones led 186.

Completing the top five was Tyler Reddick, Ryan Blaney, William Byron and Justin Allgaier.

Click here for results.

 

Christopher Bell wins first career Xfinity Series race at Kansas

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Christopher Bell passed teammate Erik Jones for the lead with four laps left in the Kansas Lottery 300, withstood contact from behind by Jones and claimed his first career Xfinity Series win.

Bell, driving the No. 18 Toyota, won in his fifth career start. It comes in the opening race of the second round of the playoffs.

Bell passed Jones in Turn 3 and drifted up to the wall as they exited Turn 4, where Jones then ran into him.

“I haven’t seen it so I can’t really talk much about it,” Bell told NBC. “But I never want to wreck anyone, especially my teammate. I don’t know. My spotter said clear, I drove it in really deep. I felt like I cleared him (watches replay). I don’t know man, I was clear. It’s my first Xfinity win. I’m sorry that Erik couldn’t finish the race. But I’m just stoked. This thing was awesome.”

Jones dominated the race until the pass by Bell. Jones led 186 of 200 laps and swept the first two stages. He finished 15th, one lap down due to damage from running into the back of Bell.

“It’s not dirt racing, he (wasn’t) clear,” Jones told NBC. “I can’t just stop on the top. I didn’t expect him to drive in on the bottom so far he wouldn’t be able to hold his lane. It’s unfortunate. … I thought we were going to race for the win. Unfortunately there wasn’t much of a race. It was more of a wreck.”

Jones has not finished better than 15th in his last four Xfinity starts.

It is the first win for Joe Gibbs Racing since Denny Hamlin won at Darlington Raceway, a five-race stretch. JGR has won 11 Xfinity races this season.

Bell, 22, is a full-time driver in the Camping World Truck Series. He will race full-time for JGR in the Xfinity Series next year.

The top five was Bell, Tyler Reddick, Ryan Blaney, William Byron and Justin Allgaier.

STAGE 1 WINNER: Erik Jones

STAGE 2 WINNER: Erik Jones

MORE: Race results

MORE: Points standings

WHO HAD A GOOD DAY: Elliott Sadler finished seventh after bouncing back from a spin in Turn 4 on Lap 77 and a pit penalty … Tyler Reddick gave the No. 42 Chevrolet its fourth top-two finish in the last five races … William Byron finished fourth and Matt Tifft placed eighth after both had to start from the rear for unapproved adjustments.

WHO HAD A BAD DAY: Daniel Hemric finished 18th, a lap down after receiving a penalty for pitting outside his box … Blake Koch finished 23rd, four laps down after getting into the wall with about 35 laps to go … Cole Custer finished 19th, two laps down after pitting for a bad tire with less than five laps to go.

NOTABLE: The 186 laps led by Erik Jones are his most in 75 career Xfinity starts … The cars of Matt Tifft and Ryan Blaney each had one unsecured lug nut after the race. Any penalties will be announced later in the week.

QUOTE OF THE DAY: “I just don’t think that’s the way to do it. I get that (Christopher Bell) was clear. He wasn’t clear for the run I was having on the top. I was in the gas. There was no way I could slow up enough to let him. It’s just unfortunate. It took me out of the race. … I just don’t really appreciate that. I don’t think many people will.’’ – Erik Jones

WHAT’S NEXT: O’Reilly Auto Parts Challenge at Texas Motor Speedway at 8:30 p.m. ET on Nov. 4 on NBCSN