Matt Sullivan/Getty Images

Documentary series features Dale Earnhardt Jr.’s life behind the scenes in NASCAR return

Leave a comment

CHARLOTTE – NASCAR’s 14-time most popular driver naturally is a top performer in social engagement for his primary sponsor.

But across the million-plus followers that Nationwide Insurance has for its NASCAR-related accounts on Facebook, Twitter and Instagram, racing-related posts featuring Dale Earnhardt Jr. aren’t necessarily what draw the largest reactions.

“Some of our best-performing content is Dale and his dog, Gus,” Jim McCoy, Nationwide’s director of strategic sponsorships, told NBC Sports. “It’s things you wouldn’t expect that (fans) just really respond to well.”

With those returns in mind (because Nationwide offers pet insurance, the photos of Gus, Dale and wife Amy for Pet Awareness Month were viewed as valuable), Nationwide has created a new docuseries entitled “Unfinished Business” that will run on the Nationwide 88 Facebook page and make its debut Jan. 24.

McCoy said “Unfinished Business” will focus on the off-track, behind-the-scenes elements of Earnhardt’s life, and Nationwide is expecting Junior Nation to have a voracious appetite after the driver missed the last half of the 2016 season while recovering from concussion symptoms.

The footage will include commercials shoots with Earnhardt and interviews with team owner Rick Hendrick (who will talk teamwork) and crew chief Greg Ives.

“We’re titling it ‘Unfinished Business’ given what’s happened the last six months and Dale out of the car and the quest to be back in the car for Daytona,” McCoy said. “Not only what he’s doing but what (the team is) doing to prepare. We really want to capitalize on the tidal wave of excitement of him getting back in the car.

“We’re doing more in this offseason than we probably typically have because we know the level of the fans’ excitement for him to get back in the car is a level that none of us have ever seen. So we want to make sure we have the content ready, because what we’ve seen at those peak moments when Dale wins a race or Daytona, that’s when the fans are just give me everything you can on Dale.”

Here’s a trailer for the series released Thursday by Nationwide:

The plan is for one or two episodes weekly during the run-up to the season opener on Feb. 26.

“Fans love to see other sides of Dale, and it aligns well with our campaign of trying to show he’s obviously a race car driver, but there’s a lot of things he does and has a passion for,” McCoy said.

While out of the car, it’s still been a busy stretch for Earnhardt, who got married last month and has remained visible making media and sponsor appearances while recovering from his injuries.

Said McCoy: “Dale did everything out of the car that we would expect him to do. Even during the tougher times, he always wanted to make sure he was delivering for his sponsor. First and foremost, it’s about his health and making sure he’s healthy enough to get back in the car. We weren’t there pushing. It was all his timeline but just to keep that communication back and forth.”

There was a “softening” in some of the media impressions measured by Nationwide during Earnhardt’s absence.

“There were some promotions early that were going to launch in the July/August timeframe that we hit the pause button on,” McCoy said. “We’re pretty dialed in with what each quarter (of 2017) is going to look like, and Dale is front and center in all that we’re doing.

NASCAR America live at 5:30 p.m. ET: Jamie McMurray interview, racing in Colorado

Leave a comment

Today’s episode of NASCAR America airs from 5:30 – 7 p.m. ET on NBCSN and continues to preview this weekend’s action at Martinsville Speedway.

Carolyn Manno hosts from Stamford, Connecticut. Dale Jarrett and Greg Biffle joins her from NBC Charlotte and Jeff Burton does from Burton’s Garage.

On today’s show:

  • When you think of Martinsville Speedway, you think of hard-nosed, short-track racing. But it’s not all door-banging and paint-swapping. In fact, the “Paperclip” is one of the most technical tracks in the sport. Dale Jarrett, Greg Biffle and Jeff Burton draw from their own Martinsville experiences to explain how drivers deal with the challenge.
  • Chip Ganassi Racing’s Kyle Larson has grabbed all the headlines, but his veteran teammate Jamie McMurray has been doing well, too. Sitting sixth in points entering Martinsville (12th at this time last season), McMurray spoke with Marty Snider today to discuss CGR’s improvements and his own preparations for this weekend.
  • The next stop on NASCAR America’s My Home Track: 50 States in 50 Shows is Colorado, home state for Furniture Row Racing. We’ll go from dirt-track racing in the town of Lamar to a world-renowned event that’s known popularly as the “Race to the Clouds.”

If you can’t catch the show on TV, you also can watch it via the online stream at http://nascarstream.nbcsports.com

If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you plug-in that information, you’ll have access to the stream.

Click here at 5:30 p.m. ET to watch live via the stream.

Truex has solved puzzle of Martinsville, now wants a win there

Getty Images
Leave a comment

There was a point where Martin Truex Jr. wouldn’t have been blamed if he wanted to change his first name every time he raced at Martinsville Speedway.

He absolutely hated the place more often than loved it because the half-mile paperclip shaped track rarely showed him any love.

In Truex’s first 18 NASCAR Cup races at Martinsville, he had an average finish of 23.1 (and an average start of 18.1).

During that 18-race stretch, which began in 2006 and ran through 2014, Truex finished 20th or worse 11 times.

But somewhere, somehow, some way, a switch was thrown in 2015 and suddenly Martinsville has become one of Truex’s better tracks.

In his last four starts there, he’s finished sixth (in both 2015 races), 18th (last spring) and seventh (last fall). That most recent appearance also included his first pole at Martinsville.

Truex’s average finish in those four races is 9.25, while his average start in the same number of races is 5.5.

Is it any wonder that a track Truex once dreaded to go to has now become one he’s looking forward to returning to this weekend for Sunday’s STP 500. He’s hoping the next step there is a win.

“From my standpoint Martinsville has gone from a puzzle to a place where I continue to feel more comfortable,” Truex said in media release. “We’ve had some good runs there recently and this weekend will be a good test to see where we stand with our short track program.

“We know we can get it done at the intermediate and superspeedway tracks.”

Truex comes into this weekend ranked third in the NASCAR Cup standings. He won at Las Vegas, was fourth this past Sunday at Fontana and eighth at Atlanta. His worst finishes thus far in 2017 have been 13th at Daytona and 11th at Phoenix.

That’s an impressive season average finish to date of 7.4 (and an average start of 13.2).

Truex also is tied for most stage wins (with Kevin Harvick) with three and his eight playoff bonus points leads the Cup Series. He also ranks second in laps led with 225.

Still, Truex isn’t satisfied with what he’s done thus far.

“We’ve had a pretty good run so far,” he said. “However there’s still plenty of room for improvement. We might be a tick off here and there but overall not a bad start to the season.”

Follow @JerryBonkowski

NASCAR on NBC podcast, Ep. 72: Jeff Gluck on the Kyle Busch-Joey Logano video at Vegas

Leave a comment

Longtime NASCAR reporter Jeff Gluck joined the NASCAR on NBC podcast to discuss his viral video of the Kyle BuschJoey Logano confrontation and his foray into self-service journalism.

Gluck, who started his own website (www.jeffgluck.com, which has a revenue model based on reader donations) to cover racing in January, captured Busch’s march through the pits at Las Vegas Motor Speedway and subsequent swing at Logano after the Cup drivers were involved in a last-lap crash.

For several years, Gluck’s postrace routine has been to canvas the garage and pit area for incidents such as this, but he had no inkling that he would capture this moment.

He was headed toward the No. 2 Ford of Brad Keselowski (who lost the lead in the closing laps because of a mechanical failure) when he spotted Busch.

“I see this yellow blur out of the corner of my eye, not walking super fast, but walking faster in the same direction I was,” Gluck said on the podcast. “And I turned around and thought, “Kyle! Why is he going this way? The care center is not this way? Oh he’s mad at somebody.’

“But I didn’t know who or why. So, the bottom line is when you see Kyle Busch angrily walking down pit road, you take your phone out.”

Gluck lingered in the pits and talked to Logano and briefly contemplated waiting on Busch outside the care center before deciding to upload the video, pronto.

“There was a huge moment of hesitation,” he said. “I stood there for about 30 seconds and was a little shocked.

“Judging by the Twitter mentions, I realized it wasn’t on TV. I should probably post this right away.”

The video quickly garnered more than 1 million views on YouTube and spread around the world (emails seeking approval of use arrived from Denmark).

“Thor from Denmark,” Gluck said with a laugh. “(He) said, ‘Hi, your great video has made it all the way to Denmark. We have much interest in this! Can we play it on our local sports broadcast? He of all people doubled back to me a couple of times to make sure there were no rights issues.”

Other topics discussed:

–The aftermath of the video and the decisions he made on distribution.

–The progress of his eponymous site through its first two months.

–Why he thinks there was such an overwhelming reaction to his site (he attributes some of it to the 2016 election cycle).

You can listen to the podcast by clicking on the AudioBoom embed below or download and subscribe to the podcast on iTunes by clicking here. The free subscription will provide automatic downloads of new episodes to your smartphone. It also is available on Stitcher by clicking here and also can be found on Google Play, Spotify and a host of other smartphone apps.

 

Dale Earnhardt Jr.’s ‘Driven to Give Gloves’ program returns beginning at Martinsville

Getty Images
Leave a comment

For the second season in a row, Dale Earnhardt Jr. and the Dale Jr. Foundation will take part in a “Driven to Give Gloves” program to benefit the Nationwide Children’s Hospital in Columbus, Ohio, and four Patient Champions.

Nationwide has been a primary sponsor of Earnhardt in the NASCAR Cup Series since September 2014.

Earnhardt will wear four different colored versions of his skeleton-themed racing gloves throughout the season, beginning this weekend at Martinsville Speedway. After four month-long cycles with the gloves, they’ll be auctioned off to raise money for the work done by the researchers and physicians at the hospital.

“The Driven to Give Gloves Program is a great way to showcase our partnership with Nationwide and to support Nationwide Children’s Hospital,” Earnhardt Jr. said in a press release. “This program is really a unique opportunity for us to work with Nationwide while also fulfilling the mission of The Dale Jr. Foundation, which is to help children in need. I am proud to be a part of this and proud to raise money and awareness for Nationwide Children’s Hospital and all the incredible things they are doing for kids.”

At the end of each month, Earnhardt will sign the gloves for auction at his foundation’s eBay store with all of the proceeds going to benefit care and research. The Driven to Give Gloves program has raised more than $100,000 since 2014.

Here are the races each set of gloves will be worn at and the research field and patient they will recognize.

· April – (Martinsville, Texas, Bristol and Richmond) – Blue Gloves (Autism) 10-year-old Tristen Cooper: Tristen was diagnosed with Autism as a toddler and first went to Nationwide Children’s Hospital for eye surgeries. Soon thereafter, Tristen was being followed by the Hospital’s Center for Autism Spectrum Disorders. Recently Tristen has also become a patient of Nationwide Children’s Center for Colorectal and Pelvic Reconstruction, Gastroenterology, and Interventional Radiology. He loves monster trucks and NASCAR and is quite the baseball player, winning a silver medal in the baseball throw at the 2016 Special Olympics Summer Games in Columbus.

· June – (Dover, Pocono, Michigan and Sonoma) – Red Gloves (Safety Awareness Month) 5-year-old Ailee Gilliland: After sustaining facial burns at the age of 2, Ailee was taken to the Burn Unit at Nationwide Children’s Hospital for treatment. She spent a week in the unit and returned for another soon after. In the three years since, Ailee has spent thousands of hours going to outpatient appointments and occupational therapy. She has undergone three plastic surgeries. Today, Ailee is a typical 5-year-old who loves princesses, gymnastics and school. She is a happy, fun-loving girl who can make anyone smile with her silly outgoing personality.
· July – (Daytona, Kentucky, New Hampshire, Indianapolis and Pocono II) – Pink Gloves (Therapeutic Recreation Awareness) 10-year-old Maddie Delaney: When Maddie was just 2, she underwent a six-hour spinal surgery to release the built-up tension in her legs caused by cerebral palsy. She spent almost an entire month on the inpatient rehabilitation floor at Nationwide Children’s Hospital. But, through it all, Maddie never gave up and maintained a positive, upbeat attitude. Her enthusiasm for life is contagious and she inevitably brightens the day of everyone she meets. Maddie is currently pursuing her black belt in Tae Kwon Do, will soon start horseback riding lessons, and enjoys swimming, singing and acting.

· November – (Texas II, Phoenix II and Homestead-Miami) – Gray Gloves (Diabetes) 10-year-old John Roger Curry:
At the age of 2, John Roger, who goes by J.R., was diagnosed with Type 1 Diabetes. He started out with four shots and at least 10 finger pokes a day – that’s 1,460 shots and 3,650 finger pokes in a year. In the beginning, he had a really rough time adjusting to his condition. But, eventually, he got used to the process and became accustomed to the needles. Recently, J.R. switched to a pump, which gives him a lot more freedom and his parents are able to monitor the readings. J.R. doesn’t let his diabetes stop him from doing what he loves. He plays soccer, baseball, basketball and is even a race car driver.