Matt Sullivan/Getty Images

Documentary series features Dale Earnhardt Jr.’s life behind the scenes in NASCAR return

Leave a comment

CHARLOTTE – NASCAR’s 14-time most popular driver naturally is a top performer in social engagement for his primary sponsor.

But across the million-plus followers that Nationwide Insurance has for its NASCAR-related accounts on Facebook, Twitter and Instagram, racing-related posts featuring Dale Earnhardt Jr. aren’t necessarily what draw the largest reactions.

“Some of our best-performing content is Dale and his dog, Gus,” Jim McCoy, Nationwide’s director of strategic sponsorships, told NBC Sports. “It’s things you wouldn’t expect that (fans) just really respond to well.”

With those returns in mind (because Nationwide offers pet insurance, the photos of Gus, Dale and wife Amy for Pet Awareness Month were viewed as valuable), Nationwide has created a new docuseries entitled “Unfinished Business” that will run on the Nationwide 88 Facebook page and make its debut Jan. 24.

McCoy said “Unfinished Business” will focus on the off-track, behind-the-scenes elements of Earnhardt’s life, and Nationwide is expecting Junior Nation to have a voracious appetite after the driver missed the last half of the 2016 season while recovering from concussion symptoms.

The footage will include commercials shoots with Earnhardt and interviews with team owner Rick Hendrick (who will talk teamwork) and crew chief Greg Ives.

“We’re titling it ‘Unfinished Business’ given what’s happened the last six months and Dale out of the car and the quest to be back in the car for Daytona,” McCoy said. “Not only what he’s doing but what (the team is) doing to prepare. We really want to capitalize on the tidal wave of excitement of him getting back in the car.

“We’re doing more in this offseason than we probably typically have because we know the level of the fans’ excitement for him to get back in the car is a level that none of us have ever seen. So we want to make sure we have the content ready, because what we’ve seen at those peak moments when Dale wins a race or Daytona, that’s when the fans are just give me everything you can on Dale.”

Here’s a trailer for the series released Thursday by Nationwide:

The plan is for one or two episodes weekly during the run-up to the season opener on Feb. 26.

“Fans love to see other sides of Dale, and it aligns well with our campaign of trying to show he’s obviously a race car driver, but there’s a lot of things he does and has a passion for,” McCoy said.

While out of the car, it’s still been a busy stretch for Earnhardt, who got married last month and has remained visible making media and sponsor appearances while recovering from his injuries.

Said McCoy: “Dale did everything out of the car that we would expect him to do. Even during the tougher times, he always wanted to make sure he was delivering for his sponsor. First and foremost, it’s about his health and making sure he’s healthy enough to get back in the car. We weren’t there pushing. It was all his timeline but just to keep that communication back and forth.”

There was a “softening” in some of the media impressions measured by Nationwide during Earnhardt’s absence.

“There were some promotions early that were going to launch in the July/August timeframe that we hit the pause button on,” McCoy said. “We’re pretty dialed in with what each quarter (of 2017) is going to look like, and Dale is front and center in all that we’re doing.

Long: Hall of Fame moment is special for father and son

Photo by Dustin Long
Leave a comment

CHARLOTTE — Sleep has not come easy for Doug Yates in some time.

It has only gotten worse lately.

He can’t stop thinking of his father, Robert, who battles liver cancer. Robert has undergone chemotherapy, but at one point doctors said they weren’t sure what how to treat the 74-year-old former NASCAR team owner and engine builder who was selected to the 2018 Hall of Fame Class on Wednesday.

That helpless feeling of not solving a problem counters what Robert and Doug have done all their lives. If there was an issue with an engine, they worked harder and longer until they fixed the matter.

This they can’t.

While Robert Yates undergoes experimental treatments, Doug is there to help take care of his father. There are bad days, Doug says, wincing.

“What I see is a man who is broken down and built back up because he is watching his father,’’ said Whitney Yates, Doug’s wife. “Sometimes (Robert) is so sick he can’t do anything and Doug is there.’’

They are more than father and son. They share a treasured relationship not every boy and his dad experiences, their bonds woven early and strengthened with each day together.

Doug fondly recalls sleeping on a cot in a race shop when he was about 5 years old while his father worked on an engine through the night. They traveled to races together. Doug reminisces of a trip to Richmond where his father, tired from work, told his son, then 12, to take the wheel while he slept. Yet, when a deer ran across their path, it was Robert who asked his son if he saw that.

They often went to the race shop together. Although family, Robert was still the boss. He would be hard on his son at times, but Doug cherishes even those memories.

Robert was only teaching his son what it took to succeed. Hall of Famer Dale Jarrett won two Daytona 500s and Davey Allison won another for Robert Yates Racing. Jarrett won the 1999 Cup championship with the team. As an owner, Robert Yates won 57 Cup races and 48 poles.

Now, Doug is the boss. He oversees the “vision” his father had of the Roush Yates Engines shop, which powered Kurt Busch to a Daytona 500 win and Ford teams to four other victories in the season’s first 11 races.

“He wants to make (his dad) proud,’’ Whitney said of Doug. “He’s always trying so hard.

“Doug is always moving the bar. I think Robert is so proud of that.’’

While Doug does what he can for his father and the family business, he couldn’t control what happened at the NASCAR Hall of Fame.

The past three years Robert, Doug and the rest of the family came to the Hall of Fame to see if Robert would be selected. Five are chosen each year. Robert ranked sixth in votes received twice, just missing enshrinement.

Robert Yates reacts after he is announced to the NASCAR Hall of Fame. (Photo by Streeter Lecka/Getty Images)

Each time, Robert said the voting panel got it right.

“Selfishly, I didn’t think so, but he did,’’ Doug said. “That was a lesson for me. Everything happens for a reason.’’

As Wednesday approached, Doug Yates’ anxiety grew. It was worse Wednesday morning and throughout the day.

As Doug walked into Hall of Fame, ahead of his father, he conceded he was “nervous.’’

He also was prepared.

Doug stocked multiple tissues in the pockets of his slacks.

“If he didn’t make it, I was going to break down,’’ Doug said of his father making the Hall of Fame. “If he did, I was going to break down.’’

Robert also felt nervous.

“If I don’t get in,’’ Robert told himself before the announcement, “that’s the reason to work real hard to be here next year to get in.’’

The family didn’t have to wait long to celebrate.

Robert Yates, who received 94 percent of the vote, was announced first.

“Wow,’’ Doug said. “I’m glad that’s over.’’

His father, sitting a row in front of Doug, reached back. Doug leaned forward. They held hands. 

After that it was a matter of relishing what had happened as four other men — Red Byron, Ray Evernham, Ken Squier and Ron Hornady Jr. — were selected to join Robert Yates in the next Hall of Fame Class.

Doug stay composed throughout. He wiped his eyes once.

When the ceremony ended, Robert Yates reached his arm around wife Carolyn and embraced her.

“My family means so much to me because they allowed me to work night and day,’’ Robert Yates said. “Do I love engines? Yes, whether one cylinder, two cylinders, six or 12 or 24. I love engines.’’

That passion led him to this moment.

“I feel like I could take a jack,’’ said the former jackman.

“I don’t know if I’ll sleep tonight.’’

Doug Yates will.

His father will be in the Hall of Fame.

 and on Facebook

Announcer Ken Squier elected to NASCAR Hall of Fame (video)

Leave a comment

With 40 percent of the vote, announcer Ken Squier was elected to the NASCAR Hall of Fame’s 2018 class.

Squier, 82, is one of the most iconic voices in NASCAR history.

A co-founder of the Motor Racing Network, Squier is famous for his call of the 1979 Daytona 500 on CBS, which was the first NASCAR race to be broadcast live on TV flag-to-flag. It was Squier who nicknamed the Daytona 500 the “Great American Race.”

Squier called races on CBS and TBS until 1997. For the last two years he has been a regular contributor to NBC Sports’ NASCAR coverage, including calling select portions of the Southern 500.

“It feels pretty darn good,” Squier told NASCAR America. “I announced so many races in so many places and met so many people. That’s the overwhelming feeling. To get this honor from the stock car crowd, that to me is beyond belief because there’s so many others that are doing similar things. So many people who are so committed and so caring about this sport and to think that I’ve been sort of singled out, I’ve never quite understood that.”

 

 

Four-time Truck Series champion Ron Hornaday Jr. elected to NASCAR Hall of Fame (video)

1 Comment

With 38 percent of the vote, Ron Hornaday Jr. was elected to the NASCAR Hall of Fame’s 2018 class.

Hornaday, 58, is a four-time champion of the Camping World Truck Series and holds the series’ wins record with 51 victories.

Hornaday raced in the series from its inception in 1995 through 1999 and then from 2005 through 2014.

He’s the first Truck Series champion to be elected to the Hall of Fame.

“There wasn’t even a Hall of Fame when I started racing, you just do it to put food on the table and enjoy it,” Hornaday told NASCAR America. “There’s so many people (to thank) … I don’t know who to thank and where to start.”

Hornaday won two of his championships driving for Dale Earnhardt Inc. and two for Kevin Harvick.

Ray Evernham, leader of the ‘Rainbow Warriors,’ elected to NASCAR Hall of Fame (video)

Leave a comment

With 52 percent of the vote, Ray Evernham was elected to the NASCAR Hall of Fame’s 2018 class.

Evernham, 59, was the crew chief for Jeff Gordon and the “Rainbow Warriors” when they won three Cup Series championships from 1995-1998.

Evernham and Gordon won 47 races together before Evernham left Hendrick Motorsports in 1999 to lead Dodge’s return to NASCAR.

Evernham was in Indianapolis when he learned of his election to the Hall of Fame.

“I got my first NASCAR license in 1978 and that’s a long time ago,” Evernham told NASCAR America. “It’s a huge sense of relief but it’s also a very, very humbling feeling. There’s so many of my heroes who are in the Hall of Fame and so many of them that are nominated. When you have your name even mentioned in that, it’s incredible. This sport has been everything to me. It’s all I ever wanted to do, It’s all I’ve ever done.”