22-23 November, 2016, Anaheim, California,  USA

©2016, Michael L. Levitt
Michael L. Levitt

Toyota unveils new Camry for NASCAR

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DETROIT – The “Win on Sunday, Sell on Monday” mantra won’t hold true immediately with Toyota’s latest entry in NASCAR.

Oh, the redesigned Camry – with a distinctive front end and aggressive stylings for a typically conservative automaker – might have its sales numbers goosed by strong results on the track.

But if a Toyota takes the checkered flag next month at Daytona International Speedway, it’ll be several months before fans can invest their loyalty in their showroom.

That’s because it’ll be a 2018 Camry that will be competing in the 2017 Daytona 500.

22-23 November, 2016, Anaheim, California, USA ©2016, Michael L. Levitt
A look at the 2018 Toyota Camry and the Camry model that will be run in the Monster Energy NASCAR Cup Series this season. Photo: 
©2016, Michael L. Levitt

In a Monday afternoon announcement at the North American International Auto Show (where more than 5,000 journalists were credentialed for this week’s event), Toyota revealed an overhauled Monster Energy NASCAR Cup Series race car in conjunction with the unveil of its production counterpart that will make a debut in late summer.

Ed Laukes, vice president of integrated marketing for Toyota Motor Sales, said the car’s design was the impetus for the unprecedented move of bringing it to track ahead of market (it likely will be available to the public in August).

“As soon as they unveiled the drawings (of the 2018 car) to us, we looked and said, ‘This is such a radical design, that we really need to figure out a way to get it on the racetrack as soon as possible,’ ” Laukes said. “Rather than wait until the year after it went on sale.”

Camry chief designer Masato Katsumata was involved in helping approve the race car design along with engineers from Calty Design Research, Inc. (Toyota’s North American design studio) and Toyota Racing Development. Calty (Newport Beach) and TRD (Costa Mesa) are headquartered in neighboring cities in Southern California.

The development of the 2018 model started two years ago as TRD rolled out an update of the Gen 6 Camry that made its debut in 2013 and won 16 of 36 Cup points races last year.

David Wilson, TRD president and general manager, said the new Camry was tested last June with NASCAR and representatives of Ford and General Motors, but Monday’s announcement mostly had been kept under wraps during the building process.

To preserve the secrecy of the project, Toyota had its NASCAR team members sign non-disclosure agreements. Last September, Joe Gibbs Racing installed new windows in its fan viewing area to obscure the work done with the new car on the shop floor of its Huntersville, N.C., headquarters.

Wilson said Toyota involved its teams more heavily in the car’s aerodynamic development.

“We had them work with us side by side as we’re designing this because they’ve got very, very smart aerodynamicists,” Wilson said. “So the intent is to hit the ground running at Daytona with being further along than the past two generations” of the Gen 6 car.

22-23 November, 2016, Anaheim, California, USA ©2016, Michael L. Levitt
The new Toyota Camry that will be run this season in the Monster Energy NASCAR Cup Series. Photo:
©2016, Michael L. Levitt

Wilson said NASCAR sets limits on the advances made with increasing downforce while lowering drag but “every time a manufacturer has a shot at building a new car and evolving a new car, you try to work closer and closer to the corner of the lowest drag and highest downforce.”

Said Laukes: “Everyone operates within the box on downforce and drag, and as long as you’re operating in that box, it passes the test. So there are always minor tweaks that everyone is doing as far as sheet metal, but it’s still going to operate within that NASCAR-approved box of downforce and drag. I think we’re always looking to try to make things better, but you can’t get radical, because then you’re outside the rules.”

The Camry will make its competitive debut Feb. 18 in The Clash at Daytona exhibition race. There will be no preseason testing at the track for the new model, but Wilson said the high fidelity of computer simulations would mitigate the lack of real-world experience.

“The tools that each of us have available now, you know what (the car) should do,” Wilson said. “There’s a tangible ‘We want to get it on the track’ feeling, but it’s not necessary.”

Laukes said the next step for Toyota in NASCAR car development would be a new model for the Xfinity Series. While Ford (Mustang) and Chevrolet (Camaro) use different models in the second-tier circuit than in Cup, Toyota campaigns a Camry.

“The current Xfinity car will live on at least a year, probably two within Xfinity,” Laukes said. “Then we’ll redesign or talk about some other future model to unveil in that time.”

The Camry has been the No. 1-selling vehicle in the country for 15 consecutive years (more than 400,000 sold last year), but Laukes said consumers overwhelmingly are moving toward trucks and SUVs away from mid- and luxury sedans.

“Things like this hopefully will stop the bleeding of people making that transition from a four-door sedan to an SUV,” Laukes said.

It’s the second straight year that a manufacturer has introduced an update to its Cup Series model. Ford updated its Fusion model last year.

Hooters joins Chase Elliott sponsorship program for 2017-18

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Chase Elliott has added a new high-profile sponsor for the 2017 and 2018 seasons.

Hendrick Motorsports announced Monday that the Hooters restaurant chain will serve as primary sponsor for two races in each of those seasons, as well as serve as a associate sponsor for all of the other races in both seasons on Elliott’s No. 24 Chevrolet SS in the Monster Energy NASCAR Cup Series.

Elliott’s two races with Hooters primary sponsorship this season will be May 7 at Talladega and Nov. 12 at Phoenix.

Hooters has had a long sponsorship history in NASCAR, with its colors gracing cars for over 150 Cup-level races over the years. Most prominent was the 1992 season when it served as primary sponsor on Alan Kulwicki’s championship-winning Ford.

Ironically, Kulwicki beat Elliott’s father, NASCAR Hall of Famer Bill Elliott, by 10 points to win that season’s championship.

“Twenty-five years after being part of one of the most memorable seasons in NASCAR history, Hooters is excited to support another amazing talent in Chase Elliott and the No. 24 team,” Hooters chief marketing officer Carl Sweat sweat said in a media release.

Elliott earned Cup Series rookie of the year honors in 2016, with 10 top-five finishes, 17 top-10s and two pole positions.

“Hooters has a historic place in this sport, and I’m glad they’re back,” Chase Elliott said. “Our entire team is looking forward to making the program a success.”

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Lady Antebellum to highlight Daytona 500 pre-race show

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Seven-time Grammy Award winners Lady Antebellum will highlight the Feb. 26 pre-race show for this year’s Daytona 500, Daytona International Speedway officials announced Monday.

The multi-platinum CD-selling country trio will take the stage not only prior to the 2017 season-opening and 59th edition of the Great American Race, but also the first race under Monster Energy NASCAR Cup Series entitlement sponsorship.

Lady Antebellum – made up of Charles Kelley, Hillary Scott and Dave Haywood – will be on hand to promote its sixth album, Heart Break, which is due for release on June 9, with the first single being “You Look Good,” which will be the cornerstone to kick off a six-country “You Look Good World Tour.”

Lady Antebellum is no stranger to DIS: they performed a pre-race concert prior to the 2008 Coke Zero 400 and also played at last year’s inaugural Country 500 Music Festival.

“’The Great American Race’ will have one of today’s great American country music acts front-and-center for our fans to enjoy,” DIS President Chip Wile said in a statement. “Lady Antebellum continues a long-standing DIS tradition of attracting major stars from the world of entertainment to the ’World Center of Racing’ and the Daytona 500.”

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Brad Keselowski Racing announces crew chief assignments

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Brad Keselowski Racing has announced the crew chiefs that will be paired with both of its full-time rookie drivers this season in the Camping World Truck Series.

Austin Cindric, driving the No. 19 Draw-Tite Ford, will work with Doug Randolph. Randolph has been a crew chief for BKR since 2012 and has six wins, including three with Tyler Reddick in the last two seasons. Randolph also has four Xfinity Series wins.

Mike Hillman Jr. will be the crew chief for Chase Briscoe in the No. 29 Cooper Standard Ford. Hillman is a two-time Truck series champion as crew chief for Todd Bodine (2006, 2010). He has 20 Truck Series wins, the last coming in 2013 with Jeb Burton.

“Austin Cindric has already had success in various forms of racing, and has shown a lot of potential in our Ford F-150 race trucks,” said Keselowski in a press release. “I certainly believe that Chase is ready to take the next step in his career, and we’re excited to have him join the BKR family. He won the ARCA championship in his first full-time season, and he’s proven to have the ability to learn quickly and win races. We’re pleased to give both Austin and Chase the opportunity to compete full-time at a high level in NASCAR.”

Briscoe, 22, enters his rookie season after winning the ARCA Racing Series title behind six race wins.

“It’s an absolutely huge opportunity and such an honor to drive for Brad,” said Briscoe in a press release. “The competition level in the NASCAR Camping World Truck Series is so high, but I’m going to be in the best equipment out there. It’s really cool to once again be working with the Keselowski family. When I moved to North Carolina three years ago, I was helping Brian and Bob in their shop, so things have come full circle. I’m truly blessed with this opportunity, and I hope to make the most of it. At the end of the day, it’s all about winning races and championships, and that’s what I plan to do.”

Cindric, 18, is the son of Team Penske president Tim Cindric. He has six starts with BKR over the last two seasons. His best result is 15th last November at Phoenix International Raceway.

“This is a massive opportunity from Brad and everyone at BKR who trusts me and believes in my abilities as a driver to move on to the next level for a full season,” said Cindric in a press release. “2017 gets more and more exciting for me with every day that goes by. I’ve only done a handful of one-off races in my brief stock car career, so I’m really looking forward to having the same guys by my side week in and week out. I’ve spent a lot of time at the shop the last few weeks and I know everyone is really excited to get back racing.”

The Truck Series season begins Feb. 24 at Daytona International Speedway.

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Kurt, Kyle Busch come up short in Nations Cup finale at Race of Champions

LAS VEGAS, NV - DECEMBER 04:  NASCAR Sprint Cup Series champion Kyle Busch hugs brother Kurt Busch during the 2015 NASCAR Sprint Cup Series Awards show at Wynn Las Vegas on December 4, 2015 in Las Vegas, Nevada.  (Photo by Ethan Miller/Getty Images)
Photo by Ethan Miller/Getty Images
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After early exits in the first day of the Race of Champion exhibition Saturday in Miami, Kyle and Kurt Busch returned on Sunday in hopes of winning the Nations Cup for the United States of America, but were swept in the finale by Germany’s Sebastian Vettel.

The brothers, representing Team USA NASCAR, were in Group A with USA IndyCar, USA Rally and ROC Factor Canada.

Kurt Busch’s struggles from Saturday continued in his first race against IndyCar driver James Hinchcliffe. The Canadian driver beat Kurt Busch by .002 of a second. The NASCAR representative would bounce back in his next race, beating action sports star and former NASCAR driver Travis Pastrana.

In Kyle Busch‘s first race of the day, he faced and beat karting champion Stefan Rzadzinski of Canada. He followed it up by beating Scott Speed.

After six races, Team USA NASCAR and IndyCar had four wins each and faced each other in the semifinal round. But the Busch brothers prevailed over Ryan Hunter-Reay and Alexander Rossi from USA IndyCar to advance to the Nations Cup final against Vettel, who represented Germany by himself.

But Vettel swept the race, betting Kurt then Kyle Busch to claim the Nations Cup. Vettel swept all of his races, finishing Sunday with seven wins.

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