NASCAR on NBC podcast, Ep. 56: Jason Weigandt

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Monster Energy will be new to NASCAR as a major marketing partner in 2017, but the beverage has been in the motorsports title sponsor business for several years.

Since 2008, Monster has been the primary brand backing the Supercross series, expanding exponentially while becoming synonymous the premier dirt bike series in the country.

Jason Weigandt, the host of motocross events on NBCSN and the editor of Racer X online magazine, has enjoyed a firsthand view on the sponsor’s growth through an unconventional approach to marketing.

weigandt-mug“We have learned in the motocross world to make fun of Monster’s strategy at your own peril,” Weigandt said during the most recent episode of the NASCAR on NBC podcast. “Because they’ve been phenomenally successful. … They’ve done it by being the anti-establishment. They generally gravitate toward the athletes that have an edge to them that are maybe not corporate friendly to a lot of companies.”

With much (such as a name) still to be revealed about Monster’s new sponsorship of NASCAR’s premier circuit, Weigandt shared his insight on Monster’s history, image and philosophy.

“You have this company that barely existed 10 years ago that now has NASCAR courting them,” he said. “It’s strange how quickly the world has changed there.”

Other topics discussed by Weigandt on the podcast:

  • Whether many in the NASCAR industry attending a Supercross event at the Georgia Dome the past two years might have influenced the Monster decision;
  • Monster’s commitment to backing “edgy” riders and athletes;
  • Its niche with marketing to the Millennial audience;
  • The company’s rivalry with the Red Bull brand and how it unfolded in Supercross;
  • How the presence of the Monster girls was perceived.

You can listen to the podcast by clicking on the AudioBoom embed below or download and subscribe to the podcast on iTunes by clicking here. The free subscription will provide automatic downloads of new episodes to your smartphone. It also is available on Stitcher by clicking here and also can be found on Google Play, Spotify and a host of other smartphone apps.

Here are time codes for easy referencing while listening to the podcast.

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Despite crash, Elliott Sadler maintains lead in Xfinity points standings after Charlotte

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Despite finishing 35th because of a late crash, Elliott Sadler maintained his Xfinity Series points lead Saturday after the Hisense 300 at Charlotte Motor Speedway.

Sadler remained six points ahead of JR Motorsports teammate Justin Allgaier. Teammate William Byron is ranked third.

With Allgaier and Ryan Reed qualified for the playoffs via victories, provisional playoff spots basesd off points currently belong to Sadler, Byron, Daniel Hemric, Darrell Wallace Jr., Brennan Poole, Matt Tifft, Michael Annett, Blake Koch, Cole Custer and Dakoda Armstrong.

Click here for the Xfinity points standings after Charlotte.

Xfinity Series results and statistics from Charlotte Motor Speedway

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Ryan Blaney scored the fifth Xfinity Series victory of his career and first since September 2015, winning the Hisense 300 at Charlotte Motor Speedway.

Blaney seized the lead from runner-up Kevin Harvick on a restart with three laps remaining.

Austin Dillon, Christopher Bell and Denny Hamlin rounded out the top five.

Blaney led a race-high 107 of 200 laps.

Click here for full results from Saturday’s Xfinity race at Charlotte.

Ryan Blaney wins Charlotte Xfinity race for first victory in series since September 2015

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CONCORD, N.C. — Ryan Blaney won Saturday’s Hisense 4K TV 300 at Charlotte Motor Speedway.

Blaney took the lead from Kevin Harvick on a restart with three laps to go.

It’s his fifth Xfinity Series win and the first for Team Penske in 2017. It’s Blaney’s first Xfinity victory since Sept. 26, 2015 at Kentucky Speedway.

Blaney was followed by Harvick, Austin Dillon, Christopher Bell and Denny Hamlin.

“I thought we were going to run out of laps to make it happen,” Blaney said, who was aided by a series of rapid cautions in the closing laps.

“We got a good restart and I was able to barely stay on (Harvick’s) quarter (panel) off of (Turn) 2 and dragged him back into (Turn) 3,” Blaney told Fox Sports 1. “I’m very proud, but you’re going to feel really bad if you mess up and don’t win. That’s what I thought was going to happen. I didn’t know if we were going to get our shot to get back to the lead. I don’t want to say the caution went our way because we kind of needed long runs. But they worked out so we could put ourselves in a position to  capitalize on it.”

Driving the No. 12 Ford, Blaney led four times for 107 laps on the way to the victory. Blaney raced to the front after starting from the rear for unapproved adjustments. He is the first driver to win after going to the rear since Marcos Ambrose at Montreal in 2011.

Blaney’s win comes 11 year after his father, Dave Blaney, won the fall Xfinity race at Charlotte. They are the first father-son duo to win at Charlotte in the Xfinity Series.

Stage 1 winner: Kevin Harvick

Stage 2 winner: Ryan Blaney

MORE: Race results

MORE: Points standings

WHO HAD A GOOD DAY: On the third lap of his Xfinity career, Christopher Bell was turned by Ryan Reed on the frontstretch and slid through the grass. He continued on and battled back to finish fourth. …. Brennan Poole brought out a caution with 42 to go after he got into the frontstretch wall, but managed to finish eighth. … Brad Keselowski finished sixth after starting 39th. He started there after multiple trips through inspection kept him from making a qualifying run. … Brendan Gaughan finished ninth after he spun exiting Turn 4 late in the race.

WHO HAD A BAD DAY: Michael Annett’s day ended with 25 to go when he got into the wall on a restart and went to the garage. He finished 36th …. On the next restart, points leader Elliott Sadler spun in Turn 4 and hit the inside wall hard. He was uninjured and finished 35th … Darrell Wallace Jr. was having his best race of the year, including leading three laps in the final stage, when it came unraveled. He brushed the Turn 4 wall with seven laps to go. He then lost a tire and spun in Turn 2. He finished 28th.

NOTABLE: Not counting the end of each stage, the race was slowed by 10 cautions.

QUOTE OF THE DAY: “Give him a sponsor, man. He passed me on a restart and drove away from me. It was awesome.” – Ryan Blaney on his battle for the lead with Darrell Wallace Jr. at the start of the final stage.

WHAT’S NEXT: OneMain Financial 200 at Dover International Speedway at 1 p.m. ET on June 2 on Fox Sports 1.

Kyle Larson fastest in final practice for Coca-Cola 600

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CONCORD, N.C. — Kyle Larson topped the final practice session for Sunday’s Coca-Cola 600 with a speed at 186.400 mph.

The Cup points leader, Larson will start 39th in the race because his No. 42 Chevrolet didn’t clear inspection in time to qualify.

Ryan Blaney (185.861), Matt Kenseth (185.046), Kurt Busch (184.856) and Erik Jones (184.818) rounded out the top five.

Dale Earnhardt Jr. was seventh fastest at 184.433 mph. Pole-sitter Kevin Harvick was 20th fastest at 182.648 mph.

Jimmie Johnson recorded the most laps in the session with 47.

Jamie McMurray had the best 10-lap average at 180.914 mph.

The session was stopped for a caution once after Brad Keselowski spun exiting Turn 4.

Click here for the full practice report.