Monster Energy is now the official entitlement sponsor of NASCAR’s premier series as announced Thursday in Las Vegas.
The popular energy drink company replaces Sprint / Nextel, which took over the rights from Winston entering the 2004 season. With the welcoming of just the third entitlement sponsor in NASCAR’s history, the reaction on social media was swift.
Cutting edge brand that has the potential to bring a millennial fan base to our sport. https://t.co/tqpAf52B0F
— Brad Keselowski (@keselowski) December 1, 2016
Happy to see the fusion of @NASCAR, the sport I love & @MonsterEnergy, the brand I love. Future is bright...proud to be part of both. #KB41 pic.twitter.com/CpwnZRrukH
— Kurt Busch (@KurtBusch) December 1, 2016
Pretty fired up about this. Welcome @MonsterEnergy 🤘 https://t.co/72QVMLe4S8
— Ryan Truex (@Ryan_Truex) December 1, 2016
Way to go @NASCAR, big initiative to engage younger audience. This is a huge step in that direction! @MonsterEnergy 👌
— Bubba Wallace (@BubbaWallace) December 1, 2016
Awesome to see @MonsterEnergy as the new entitlement partner. Great brand with a lot of energy. Can't wait for Daytona #NASCAR
— Ben Kennedy (@BenKennedy33) December 1, 2016
Excited for @MonsterEnergy to sponsor the series i think it's a great move for our sport!
— Ty Dillon (@tydillon) December 1, 2016
We're excited to hear @MonsterEnergy, "The Official Energy Drink of Pocono Raceway" is now sponsoring @NASCAR's Premier Series in 2017! pic.twitter.com/LTlx3AodjZ
— Pocono Raceway (@PoconoRaceway) December 1, 2016
We know @MonsterEnergy pretty well from #XFINITYSeries
— Xfinity Racing (@XfinityRacing) December 1, 2016
Can't wait to work with them as premier series sponsor. pic.twitter.com/YUBGth3736
Welcome new Series sponsor @MonsterEnergy #NASCAR
— Joey Logano (@joeylogano) December 1, 2016
Welcome to the show @MonsterEnergy 👏🏻👏🏻👏🏻
— Tommy Joe Martins (@TommyJoeMartins) December 1, 2016
All the @NASCAR uniforms and graphics are gonna look AWESOME 👌🏻
I'm fired up, they will be a great sponsor for our sport.@MonsterEnergy https://t.co/SIxNAVJSXi
— Jimmie Johnson (@JimmieJohnson) December 1, 2016
Big for the sport. https://t.co/avLVnaR6bg
— Ryan Blaney (@Blaney) December 1, 2016
A @MonsterEnergy of a deal! I love companies that understand the significant interest and the millions of fans @NASCAR delivers their brands
— Michael Waltrip (@MW55) December 1, 2016
Welcome to the @NASCAR family @MonsterEnergy! We'll see you soon for #Speedweeks and the #DAYTONA500! https://t.co/oRIZmXJQoo
— Daytona International Speedway (@DAYTONA) December 1, 2016
Very cool @MonsterEnergy https://t.co/y5uAYh1sdH
— Matt DiBenedetto (@mattdracing) December 1, 2016