Long: Why aren’t more tracks doing this?

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MARTINSVILLE, Va. — Nearly a year later, NASCAR and track operators continue to miss a better way to connect with fans.

Yes, NASCAR does all sorts of things with Twitter, Facebook and anything else that you can stare at on a phone or tablet, but the sport is missing out on a simple idea.

Move victory lane closer to the fans.

Jeff Gordon’s win at Martinsville Speedway a year ago was made more memorable because the victory lane stage was on the frontstretch. Thousand of fans roared when he emerged from his car, and many stayed through the darkness, serenading him with chants.

Gordon responded by waving his arms to the crowd. When the final interviews were completed and photographs taken, Gordon ran up the steps to the walkway along the stands. He high-fived those who had stayed nearly an hour relishing what is, at this moment, Gordon’s final Sprint Cup victory.

“I don’t know what it feels like to be a rock star,’’ Gordon said that night, “but that’s as close as it can get, I think.’’

Fans got a moment that they would have never experienced had victory lane been tucked away somewhere in the infield behind pit road and accessible only by TV cameras and video boards.

One of the thrills of sports is that it provides moments that last a lifetime. Sometimes those are athletic achievements we witness. Other times they are moments we share with athletes.

For those who walked out of Martinsville Speedway that night, they got one last memory that likely resonates because of how close they were to Gordon.

Yet at most tracks, victory lane is hidden from fans.

Imagine the energy created by thousands of fans if they were closer to victory lane. Athletes feed off the crowd. For those wanting more spontaneity from drivers, this could invite that.

As the sport looks to reinvigorate its fans, there are many things that can be done. This is merely one small gesture, but each step matters.

For tracks that have a permanent victory lane away from the stands? Turn that into a VIP club and allow those who join the opportunity to go out on the track after the race to share in victory lane with the winner.

If driver intros can be on the frontstretch before the race, why not put victory lane there afterward?

Jamie McMurray, Ricky Stenhouse Jr. in must-win scenario at Kansas

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Going into Sunday’s elimination race at Kansas Speedway, Jamie McMurray and Ricky Stenhouse Jr. are likely to be among the four drivers eliminated from playoff contention.

Stenhouse is 22 points back from the final transfer spot and McMurray is 29 points back.

Both drivers talked with NASCAR America before the race (3 p.m. ET on NBCSN) about being in a must-win scenario to keep their playoff hopes alive.

Watch the above video for the interviews.

Staff picks for today’s Cup race at Kansas Speedway

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Here’s a look at who the NBC Sports staff is picking to win today’s Cup race at Kansas Speedway.

Nate Ryan

Kevin Harvick. His first oval win since Kansas Speedway a year ago validates the team’s 1.5-mile speed in the playoffs.

Dustin Long

Kyle Busch. Mark it down, he wins and advances to the next round to continue his quest for a second title.

Daniel McFadin

Martin Truex Jr. keeps his foot on the throat of the competition and gets his sixth win of the year at a 1.5-mile track.

Jerry Bonkowski

Kyle Larson is starting 13th but expect him to get to the top five within the first 20-30 laps. He needs a strong run to give him momentum heading into the Round of 8 and he gets it Sunday.

Furniture Row Racing crew member dies of heart attack

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KANSAS CITY, Kansas – James “Jim” Watson, a fabricator for Furniture Row Racing, died Saturday night after suffering a heart attack, the team stated Sunday morning. Watson was 55.

A native of Greenfield, Wisconsin, Watson had been a member of Furniture Row Racing since February. He worked for Roush Fenway Racing from 2006-15 and spent last season with HScott Motorsports. He was a long-time racer, competing in dirt late models and asphalt super late models throughout Southeast Wisconsin.

Watson was with the team this weekend at Kansas Speedway.

He is survived by wife Laurie and daughter Brittany.

“On behalf of Furniture Row Racing we extend our deepest sympathies to Jim’s family,” said Joe Garone, president of Furniture Row Racing. “He was an outstanding and talented member of our racing family, whose life was dedicated to racing since his early days as a race-car driver in Wisconsin. Our thoughts and prayers go out to Jim’s wife Laurie, daughter Brittany and to his entire family and friends. Our No. 77 and 78 teams will be racing with heavy hearts today.”

Ryan Blaney ready to prove doubters wrong

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KANSAS CITY, Kansas — Ryan Blaney has a bit of a chip on his shoulder this weekend.

The 23-year-old driver for the Wood Brothers seeks to hold off three former champions today at Kansas Speedway (3 p.m. ET, NBCSN) for a spot in the next round of the Cup playoffs.

Even though former champions Jimmie Johnson, Kyle Busch and Matt Kenseth trail Blaney in the points, some say Blaney won’t hold them off and advance to the Round of 8.

“I’ve heard that all week that we don’t really deserve to be here, so that kind of ticked me off a little bit,’’ Blaney said Friday after qualifying.

“They just say we’ve been kind of overachieving or they didn’t expect us to be here. Those little things kind of make you a little bit irritated because our guys do just as good a job as anybody. They deserve to be here. They work their tails off like anybody else. Hopefully, we can prove that Sunday.’’

MORE: Wood Brothers lifeline started with a phone call

Blaney’s job, though, will be more difficult. He will start last in the 40-car field because his car failed inspection after qualifying. Kenseth (third), Busch (seventh) and Johnson (13th) all start in the top 15 and should be able to work their way into the top 10 to score stage points by Lap 80 when the first stage ends. Blaney will be challenged to do so and could see his advantage on each shrink. 

There’s hope for Blaney because he posted the fastest lap in Saturday’s final Cup practice. But he ranked ninth in average over 10 consecutive laps — behind Busch and Kenseth.

“There’s definitely things we can improve on,’’ Blaney said after placing third in Saturday’s Xfinity race. “(In the Cup race) everyone is going to be kind of married to the wall pretty early in a run. It might be hard to pass. Hopefully, we can work the bottom. I think the Cup cars might wear the top out, might over-rubber it where we have to move down a little bit.’’

With starting in the rear of the field, changing weather conditions (the wind is not expected to be as prevalent today as Saturday) and facing an elimination race, it would be easy for the pressure build on a driver and team.

“I really don’t feel that it’s a different weekend,’’ he said, alluding to the battle for the final playoff spots. “More people are paying attention to it because it’s a big deal. There’s four cars pretty much going for two spots. We try to approach it as any other weekend. It will be more challenging coming from the back.’’

Along with starting at the rear for the penalty, Blaney’s team had to pick last for pit stalls for failing inspection after qualifying.

His team would have had the third pick and he would have had an opening either before or after his stall, making it easier to either enter or exit. Now, he’ll be sandwiched between Kasey Kahne and Dale Earnhardt Jr. Provided both stay on the lead lap, Blaney could face challenges squeezing into his stall throughout the race.

“It doesn’t help our situation for sure,’’ Blaney said. “Those are two good cars. We’ll kind of be pitched between them all day. Dale actually sent me a text. Teams work well with each other about that. That will be tough for us. That will be another challenge.’’

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