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ISC issues third quarter report, discusses attendance for Sprint Cup events

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International Speedway Corp. held its conference call with investor analysts Thursday morning to detail results from the third quarter.

ISC hosted four Sprint Cup weekends during the third quarter, which ended Aug. 31 — two races at Michigan, Daytona in July and Watkins Glen. For the full financial report, go here.

Among the items mentioned in the nearly hour-long conference call:

— Admissions for comparable Cup events was up about 1 percent compared to the same time last year. This was mostly attributed to the Daytona race in July. In 2015, the seating capacity was reduced to about 50,000 for the Daytona summer race as construction continued on the grandstand. The stadium debuted at this year’s Daytona 500 with 101,500 seats.

— Watkins Glen had a second consecutive sellout this year.

— Michigan International Speedway saw admission declines for both its Sprint Cup events.

— The average ticket price for the four Cup races at ISC tracks in the third quarter was $83.11. That’s an increase of about 8 percent from the same period last year. The increase was mainly generated by the new seating and pricing at Daytona.

— The average ticket price for all Cup races at ISC tracks through the first nine months of the year is $96.14. That’s an increase of about 8 percent, also driven by pricing at Daytona.

— For the fourth quarter, ISC reported lower attendance-related revenue for Cup weekends at Darlington, Richmond and Chicagoland Speedway. Advance sales for the remaining events at ISC tracks (Kansas, Talladega, Martinsville, Phoenix and Homestead) are down 10 percent on average. ISC officials anticipate a sellout for the season finale at Homestead-Miami Speedway.

— In response to a question about admissions and the future of the sport, John Saunders, president of ISC, said on the call: “On the attendance side, we’re doing a number of things internally where we are looking at the next generation of fans and how we reach them. We’ve talked before about aging fans, avid fans that are aging out. We have repositioned resources within the company and are currently working through and resourcing how we recruit the next generation of fans. We’ve got to be very aggressive in the next phrase and we are. We’re ramping it up more than ever. … We’ve got great racing, but we’ve got to get these folks to the track, we’ve got to get them exposed to the live experience and from there we’ll build retention.’’

— In response to another question about attendance, Saunders noted the changing landscape of Cup drivers (both Jeff Gordon and Tony Stewart are scheduled to drive their final Sprint Cup races this season). Saunders said: “We find ourselves in the sport with star-power opportunities, I won’t call them challenges, I will call them opportunities. We have a generation of drivers who are starting to retire and we believe that’s having an impact. … What’s key for us on the attendance side is to stay focused on our consumer strategies, really, really honing in on the live entertainment value of these events, the social experience of these events and building that driver connectivity, star power, we’ve got great drivers coming up through the ranks.’’

— ISC exceeded its corporate sales target by about 12 percent from 2015.

— From 2017-2021, ISC plans to spend $500 million on capital expenditures. ISC has stated that redevelopment construction at Phoenix International Raceway will begin in 2017 and continue through late 2018.

— Daytona International Speedway’s stands suffered no structural damage from Hurricane Matthew.

 

Tonight’s Cup race at Richmond: Start time, lineup and more

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Kyle Busch looks to win his third consecutive race of the season tonight at Richmond Raceway and become the second driver to accomplish that this season, matching what Kevin Harvick did earlier in the season.

Here is all the important information for the race.

(All times are Eastern)

START: Lauren Fulcher, Toyota car owner, will give the command to start engines for the Toyota Owners 400 at 6:37 p.m. The green flag is scheduled to wave at 6:44 p.m.

DISTANCE: The race is scheduled for 400 laps (300 miles) around the .75-mile track.

STAGES: Stage 1 ends on Lap 100. Stage 2 ends on Lap 200.

PRERACE SCHEDULE: Garage opens at 1 p.m. Driver/crew chief meeting is at 4:30 p.m. Driver introductions are at 6 p.m.

NATIONAL ANTHEMElliott Yamin will perform the anthem at 6:31 p.m.

TV/RADIO: Fox will broadcast the race beginning at 6:30 p.m. Coverage begins at 6 p.m. Motor Racing Network’s radio broadcast begins at 5:30 p.m. and also can be heard at mrn.com. SiriusXM NASCAR Radio will have MRN’s broadcast.

FORECAST: wunderground.com calls for a high of 64 degrees and a zero percent chance of rain at the start of the race.

LAST TIME: Kyle Larson won the September race, finishing ahead of Joey Logano and Ryan Newman. Logano won this event a year ago (but his car failed inspection after the race). Brad Keselowski was second. Denny Hamlin placed third.

STARTING LINEUP: Click here for the starting lineup.

Daniel Hemric “making the most” of first Cup start at Richmond

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Daniel Hemric made the rounds this week.

Hemric “talked to just about every car owner” he raced for in the last 22 years to thank them.

Without them, he wouldn’t be making his Cup debut tonight at Richmond Raceway.

The 27-year-old driver will start 22nd in Richard Childress Racing’s No. 8 Chevrolet. It caps a busy weekend as Hemric pulled double duty with his regular job driving the No. 21 for RCR in the Xfinity Series.

“I have a newfound respect for those guys who do double duty every week,” Hemric said Friday in the midst of a day filled with four practice sessions, two qualifying sessions and the Xfinity race, where he finished 29th following tire problems. “It’s been a lot to take in. It’s been a good time and a great problem to have trying to figure out how to get from one place to the next in the manner that you need to.”

Before qualifying, Hemric was 23rd fastest in the first practice session. He improved to eighth best in final practice.

The busy pace helped Hemric stay focused in his preparation for the most important race of his career so far.

“I think between getting in the Xfinity car and having time on the race track, and then just running straight over and getting in the Cup car has made the transition as easy as possible,” Hemric said Friday. “Think that’s helped to calm the nerves and staying busy has kept all that stuff kind of in-check as well. … It’s been a lot going on but it’s been fun.”

Hemric would consider it a “home run” if he ended the 400-lap race in the top 20.

“I think if we can do that as a group with only being a one-off race right here, obviously knowing we’re going to come back at it in the fall at (the Charlotte) road course, but it’s tough to do,” Hemric said. “It’s tough to bring guys out of the shop and know what the expectations are. That’s why I say we’ve got to take it a step at a time. That’s what we’ve done do far.”

Hemric is somewhat an oddity in modern NASCAR as he makes his first Cup start at the age of 27. He enters tonight’s race with 90 combined starts in the Xfinity and Camping World Truck Series. He’s yet to win in either national series.

Despite not winning last year, he made it to the championship four last year in the Xfinity Series.

Cup driver Kyle Busch believes Hemric is “ready for the opportunity.”

“I think he’s done a really good job,” Busch said. “Maybe not has scored as many wins as he would have wanted to in Truck of Xfinity competition, but I think talent pool wise, I’ve seen him race in late models and I’ve seen what he can do in those things and he’s made a name for himself in being able to come up through these ranks and hasn’t caused chaos while doing it. He’s done it really, really clean. He’s raced his competitors as well as you can ask of anybody to race their competitors. I think the only thing lacking is just the win column, so I think Daniel is a great kid and look forward to seeing what he can do at the next level.”

Hemric said if he’d been asked two or three years if he would be about to make his Cup debut, he would have replied, “there ain’t no way.”

Hemric continued, “I’m going to continue to get older and I’m not sure how to put myself in any other better position than just making the most of that opportunity. … At the end of the day, nobody knows your story better than you know it.”

Hemric’s story includes one his RCR mechanics and former Legends racing owner selling his own Ford Mustang in order to keep his racing career going just before Hemric turned 15.

Hemric isn’t the only older driver getting their due this season. Last week, 27-year-old Ryan Preece won his second Xfinity race at Bristol. Next week, 37-year-old Timothy Peters will make his Cup debut after years of competing in the Truck Series.

“I saw where Jeff Burton told Ryan Preece last week that he won his first Cup race at 30 years old, so that gave me a little bit more confidence that I was on the right path,” Hemric said. “I never had a path or an age set for whenever I wanted to get there. I’ve just been fortunate to be able to continue that uphill climb and I know the trend is 17 or 18 years old; you’ve got to be in the top three series and doing it full-time. But I’m just doing it the way it’s provided to me and just trying to make the most of it.”

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Kyle Larson moving on from Bristol finish, looking to win again at Richmond

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After losing the lead with six laps to go and finishing second to Kyle Busch at Bristol, a frustrated Kyle Larson headed back to his motorhome.

He was greeted by son Owen, who had a question for him.

“Did you get me some Skittles?’ ‘’ Owen asked.

Even though the candy sponsors Busch, Larson admits he managed to smile at his son’s request.

‘That wasn’t what I wanted to hear, but it kind of lightened the mood, so it helps to get over it a little bit,’’ Larson said Friday at Richmond Raceway.

The runner-up finish for Larson marked the third time he’s finished second to Busch in a Cup race (2014 Auto Club Speedway, 2017 New Hampshire and 2018 Bristol).

Larson enters this weekend having won the most recent race at Richmond. He took the lead from Martin Truex Jr. with five laps to go on pit road and held on in overtime to win in September.

“Typically this hasn’t been a good race track for me, but for whatever reason, the last time we were here we were about a top-three car all race long,’’ said Larson, who starts tonight’s race fifth. “Truex was really fast. But, I was a little bit lucky there at the end with a caution to beat him off pit road and get the win. I think that adds a little bit of confidence coming back here.

“Even though I’ve struggled in the past, I enjoy this track because it is different than what we typically go to.”

Larson enters the weekend with three top-three finishes this season, including the Bristol result.

“I feel like our short track program has become really competitive over the last few years,’’ he said. “Aside from Martinsville, I don’t even know if our package is good or bad there; I think I’m just not very good there. But, for us to get a couple top-two finishes here at Richmond now the last couple of years, at a track that I struggle a lot at, I think says a lot about our short track program. Even Bristol, I think Bristol is my best race track, but a few years ago I would just kind of run around eighth to 12th. But now lately, I’ve been able to lead the most laps and get close to wins.’’

Larson’s Bristol race also included a spin after contact with Ryan Newman but Larson doesn’t blame Newman for the incident.

“I get along with Newman,’’ Larson said. “The line that I run in (Turns) 3 and 4 throughout a run is really fast, but I can get myself in trouble if people poke their nose in on me. That’s the second time I’ve gotten spun by running that line, so I think I just need to be a little more cautious. I don’t think he did anything wrong there. It was getting somewhat toward the end of the race. You’re trying to race for lead-lap spots. So, I cut it a little too close, I think, and ran across his front end.”

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Results, point standings after Xfinity race at Richmond

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Christopher Bell led a race-high 120 laps to win the ToyotaCare 250 at Richmond Raceway. It’s his second career Xfinity win.

Bell beat Joe Gibbs Racing teammate Noah Gragson, Elliott Sadler, Matt Tifft and Austin Cindric.

Elliott Sadler won the $100,000 Dash 4 Cash bonus.

Click here for the race results.

Points

Elliott Sadler continues to lead the point standings through eight races. He has a 29-point lead over Bell.

Completing the top five is Tyler Reddick (-31 points), Daniel Hemric (-38) and Justin Allgaier (-48).

Click here for the point standings.