DAYTONA BEACH, FL - FEBRUARY 21: Team owners Rick Hendrick and Roger Penske speak prior to during the NASCAR Sprint Cup Series DAYTONA 500 at Daytona International Speedway on February 21, 2016 in Daytona Beach, Florida.  (Photo by Jonathan Ferrey/Getty Images)
Jonathan Ferrey/Getty Images

Podcast: Behind the scenes of the Race Team Alliance and its negotiations with NASCAR

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Inside an airplane hangar that’s a shrine to the P51 Mustang fighter pilots who helped win World War II, NASCAR’s most powerful team owners gathered to plot seismic events.

Rick Hendrick, Roger Penske, Richard Childress and Jack Roush met at a conference table in Roush’s personal hangar at the Concord, N.C., airport more than two years ago, identifying the stiffest economic headwinds facing their Sprint Cup organizations.

That was the genesis of the Race Team Alliance, an initially controversial consortium that brokered the landmark charter deal with NASCAR this season, recalibrating the team business model with more dependable and predictable revenue streams.

“It was fascinating,” Roush Fenway Racing president Steve Newmark, who attended the meeting, said in the latest NASCAR on NBC podcast. “As the owners were discussing the challenges they had on sponsorship and some things they saw coming down the pike, they all had similar views of what was going on. These were very successful businessmen both in racing and outside of it.”

In the podcast, Newmark details the behind-the-scenes machinations and negotiations that led to the formation of the RTA and team charters.

The meeting in Roush’s hangar was preceded by a February team owner meeting called by NASCAR at its headquarters in Daytona Beach, Fla., during Speedweeks 2014. Childress then lobbied his peers to gather independently.

“It evolved from there that the owners got together,” Newmark said. “We tried to figure out how to achieve some more synergies in the sport.

“Part of the initial purpose was to talk about we’re all spending ridiculous amounts of money on hotels, rental cars. Is there a way we can leverage our purchasing power on some of these items to do a better job?

“That was one of the primary discussion topics. It wasn’t these meetings were intended to discuss ‘How can we overthrow NASCAR?’ That was some of the suspicions, and I understand that, but that wasn’t the origin or purpose.”

By June, the RTA (chaired by Rob Kauffman) was formed and announced on July 7, 2014, in the form of a news release.

Newmark said it was a much more complex process than it seemed.

“That was more work than anyone envisioned,” he said. “Even the simple act of selecting a name. I’ve still got an email with 50 names on it with everyone trying to create an acronym that made sense. Ultimately we settled on Race Team Alliance. We had to have attorneys guide us because we didn’t want to trip up on antitrust issues. We didn’t want to be anticompetitive, and there were lots of issues that we were told, ‘Hey, the teams together cannot talk about that.’ ”

Though the RTA had made NASCAR aware of its existence, it was met by a chilly reception from the sanctioning body, which initially indicated there would be no plans to recognize the group.

“We’d talked to NASCAR in advance, made sure they were aware, tried to alleviate concerns,” Newmark said. “But it was natural because it was such a sea change from how we operated in the past.

“I do think there was initial trepidation for certain folks in NASCAR. To be blunt, probably the concern was because you saw this whispered in the press. If I were in NASCAR, that would have been a legitimate concern. Is this what they are aiming to do? We had to have a learning process and build trust. There was a constant dialogue. After initial concern and pushback, it transformed very quickly.”

Within a year, the framework had been built for the charter system that would assign value to teams while allocating revenues through a new structure based partly on historical performance.

But while the numbers in the deal were worked out relatively easily, governance – or how much influence teams would have on the direction of NASCAR competition and rulemaking – was a sticking point that caused negotiations to last well into the offseason.

“One of the more contentious days, where I wondered if we’d be able to have a meeting of the minds, was Christmas Eve,” said Newmark, who was heavily involved with Kauffman in negotiations. “Rob and I, with some lawyers and some other team presidents, we were sending issues lists on Christmas (to NASCAR). We were able to bridge some of the gaps that came up then. That was a fairly constant process. It was fun doing it. It was grueling.”

Newmark recalled an all-night session at The Ballantyne Lodge in which talks with NASCAR went until 3 a.m. and resumed at 6 a.m. He took a nap at the hotel rather than make the 3-mile drive to his Charlotte home.

“Ask my kids, they’d get used to my phone lighting up with Rob Kauffman on it,” Newmark said. “It was very different than a lot of negotiations I was involved in with walkout moments. This had a more collaborative spirit. That doesn’t mean we didn’t have a difference of opinions, and we didn’t have some tough moments. But there really was an openness that I think was unprecedented in the sport.”

Other topics discussed by Newmark on the podcast:

–How the merger between Roush Racing and Fenway Sports Group transpired and how the entities still are working together;

–The evolution of team owner Jack Roush’s role from demanding leader to mentor;

–How NASCAR might be positioned to hook Millennials in the face of possibly declining car culture;

You can listen to the podcast by clicking below or download and subscribe to it on iTunes by clicking here.

The free subscription will provide automatic downloads of new episodes to your smartphone. It also is available on Stitcher by clicking here and also can be found on Google Play, Spotify and a host of other smartphone apps.

In need of a wedding singer? Call Steven Tyler

LOS ANGELES, CA - JULY 05:  Singer Steven Tyler performs during his "Out on a Limb" tour at the Dolby Theatre on July 5, 2016 in Los Angeles, California.  (Photo by Kevin Winter/Getty Images for ABA)
Photo by Kevin Winter/Getty Images for ABA
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Steven Tyler has performed with Aerosmith in a video for ESPN back when it broadcast NASCAR races. Tyler also has performed before the night race at Bristol Motor Speedway. Now, he’s played Kurt Busch‘s wedding.

What more is left for the Rock & Roll Hall of Famer?

Tyler performed at a celebration for the marriage of Kurt and Ashley Busch earlier this month. Kurt Busch posted a photo of the evening.

That NASCAR-themed video Tyler did with Aerosmith for the 2007 season? Here it is:

Before he performed at Bristol in Aug. 2015, Tyler met Richard Petty:

Chip Ganassi Racing adds competition director

INDIANAPOLIS, IN - MAY 27:  Team owner Chip Ganassi looks on as drivers perpare on Carb Day ahead of the 100th running of the Indianapolis 500 at Indianapolis Motorspeedway on May 27, 2016 in Indianapolis, Indiana.  (Photo by Chris Graythen/Getty Images)
Photo by Chris Graythen/Getty Images
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Chip Ganassi Racing has hired Mark McArdle to be its competition director, a new position for the organization.

McArlde will oversee the team’s two Cup teams — Kyle Larson and Jamie McMurray — and its Xfinity operation, which features Brennan Poole, Tyler Reddick, Justin Marks and Larson.

McArdle had been with Roush Fenway Racing. He joined the team in Nov. 2014 to oversee engineering for its Cup and Xfinity programs. He previously had been director of racing operations at Richard Childress Racing, joining that organization in April 2013. He spent four years before that at Furniture Row Racing, overseeing the team’s competition department.

At Ganassi, McArdle will report to Max Jones, team manager.

Last year marked the first time in the team’s history that it had two cars make the Cup playoffs. Both Kyle Larson and Jamie McMurray, though, failed to advance from the first round. Larson, who had one win, finished ninth in the points. McMurray, who was winless, placed 13th.

“I think everybody in the building feels like we took a good step forward last year,’’ said Steve Lauletta, president of Chip Ganassi Racing. “We’re not happy with the step we took. We have more to do. So, being able to bring more of the leadership into the building that can focus on how we get there, the process that we need, we continue to bring on more people.

“I think Max feels like another person can help us make sure that everybody is focused on the right thing and we’re not wasting time and resources. Mark brings a tremendous amount of expertise to continue that growth that we’ve seen.’’

JR Motorsports to keep championship-contending tandem together

SPARTA, KY - JULY 07:  Elliott Sadler, driver of the #1 OneMain Chevrolet, stands in the garage area during practice for the NASCAR XFINITY Series Alsco 300 at Kentucky Speedway on July 7, 2016 in Sparta, Kentucky.  (Photo by Jerry Markland/Getty Images)
Photo by Jerry Markland/Getty Images
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JR Motorsports confirmed Tuesday that crew chief Kevin Meendering will remain with Elliott Sadler this season.

Meendering and Sadler recorded three Xfinity wins last year in their first season together. Meendering also helped Sadler score a career-best 29 top-10 results and finish runner-up for the series title to Daniel Suarez.

The announcement was included in a team release about Hunt Brothers Pizza serving as the primary sponsor for Sadler’s car in two races in each of the next two seasons.

Wood Brothers give a tour of new race shop

LOUDON, NH - JULY 15:  Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, practices for the NASCAR Sprint Cup Series New Hampshire 301 at New Hampshire Motor Speedway on July 16, 2016 in Loudon, New Hampshire.  (Photo by Jonathan Moore/Getty Images)
Photo by Jonathan Moore/Getty Images
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The Wood Brothers begin this season not only with a charter but with a new home.

The team had shared a building with JTG Daugherty in Harrisburg, North Carolina, but moved after last season to a shop in Mooresville, North Carolina. The move puts the Wood Brothers closer to Team Penske. The two organizations are aligned.

The Wood Brothers will again have Ryan Blaney as driver. The team also has a charter, leasing it from Go Fas Racing. That means the Wood Brothers team is guaranteed a starting spot in every Cup race this year, unlike last year when they did not have a charter.