Aspen Dental will be the title sponsor for the July 20 Camping World Truck Series race at Eldora Speedway, the company announced Friday.
The race is the only national NASCAR series race that takes place on dirt. It will feature a 150-lap feature broken into segments of 40 laps, 50 laps and 60 laps. Five qualifying heat races are scheduled to set the 32-Truck field.
Eldora Speedway is owned by Tony Stewart. Aspen Dental serves as a sponsor on Stewart-Haas Racing driver Danica Patrick’s car.
“During our five-year partnership with Stewart-Haas Racing, we’ve successfully ignited conversation and buzz about what is often an overlooked healthcare issue – oral health,” said Bob Fontana, CEO of Aspen Dental Management, Inc. in a release from the team. “The Truck Series race at Eldora is a unique event in NASCAR that generates plenty of buzz and conversation, too. With 45 Aspen Dental-branded locations in Ohio alone and dozens more throughout the Midwest, we’re excited that Aspen Dental will serve as the title sponsor of this fan-favorite event.”
Said Stewart in a release: “Aspen Dental has leveraged its partnership with Stewart-Haas Racing and Danica Patrick really well and this new role with Eldora Speedway gives them another strong platform. The Truck Series race at Eldora brings dirt-track fans and NASCAR fans together under one roof. It’s unique to Eldora, and it allows Aspen Dental a unique opportunity to raise awareness about the importance of oral health.”