Kurt Busch gains contract extension, co-primary sponsor Monster

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KANNAPOLIS, N.C. – Stewart-Haas Racing announced a multiyear extension Wednesday with Kurt Busch and also added sponsorship from Monster Energy to his No. 41 Chevrolet.

Monster will make its debut on Busch’s car next weekend at Martinsville Speedway. The energy drink company will be on the hood of Busch’s car in 2016 for 17 races (labeled an “alpha” sponsorship) and 18 other races on the quarter panel (the “bravo” sponsorship). The company will have a full primary sponsorship for one race and is being called a “co-primary sponsor” with Haas Automation, which is owned by SHR co-owner Gene Haas.

Team co-owner Tony Stewart said he was enthused about having Busch return as a teammate.

“Since Kurt’s been on board, he’s probably the one guy I’ve leaned on the most,” Stewart said. “Our setups are most alike. I really lean on Kurt for information, and we’ve been able to communicate really well as far as the feel of the car.”

Monster’s relationship with Busch dates to the 2012 season when he teamed with younger brother Kyle to co-drive a full-time car in the Xfinity Series. Kurt Busch won an Xfinity race in a Monster-emblazoned car at Richmond International Raceway.

“These Busch guys can drive,” said Mitch Covington, vice president of sports marketing at Monster. “I expect nothing less than battling for wins every week.”

The Monster brand has sponsored Joe Gibbs Racing’s No. 54 Toyota driven by Kyle Busch in the Xfinity Sereis. Covington said Monster likely would maintain a sponsorship relationship with Busch and JGR but potentially through another brand.

Matt Kenseth to drive No. 6 for Roush Fenway Racing

Photo by Jerry Markland/Getty Images for NASCAR
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CHARLOTTE, N.C. — Matt Kenseth is returning to NASCAR and coming back to his racing home.

Roush Fenway Racing announced Wednesday at the NASCAR Hall of Fame that the 46-year-old Kenseth will drive the No. 6 Ford for Roush Fenway Racing in select races. His first race with the team will be Kansas on May 12.

“It feels like the right deal at the right time,’’ Kenseth said. “I think it’s an interesting challenge for me not just being a driver. I hope I can be much more to the organization. I hope there is a lot of different ways I can help in.’’

Said car owner Jack Roush: “We feel he has come home to us.’’

Kenseth will share the No. 6 ride with Trevor Bayne, who is running this weekend at Talladega.

“Our goal is to have Trevor continue to grow and mature on the track,’’ said Steve Newmark, president of Roush Fenway Racing. “He will continue to be in the car.’’

Newmark said details are being worked out on what races Bayne and Kenseth will drive. Bayne has close ties to sponsor AdvoCare, which is on the car at Talladega. Kenseth will drive in the All-Star Race, Newmark confirmed.

Newmark said that when he told Bayne of the decision, Bayne said he wanted to remain in the car every week.

He’s a fierce competitor,“ Newmark said of Bayne’s reaction to being taken out of the car for some races. 

Roush said he hopes Kenseth can help the organization improve its performance.

“It’s a chance to look at our cars and see if there is something glaring that Matt sees with his experience,’’ Roush said.

Bayne is 26th in the points. The 2011 Daytona 500 winner has not finished better than 12th (Texas) this season. Every driver ahead of him in the points has had at least one top-10 finish this season. He has not finished in the top 10 in his last 12 starts, dating back to last season.

Kenseth said he had not talked to Bayne but hopes to do so in a few days and work together. Kenseth said he spoke to Stenhouse before the announcement.

Kenseth, the 2003 Cup champion, has 39 career Cup wins, putting him 20th on the all-time wins list.

Car owner Jack Roush said that Kenseth will be a good mentor for the team’s young drivers, along with Ricky Stenhouse Jr. and Trevor Bayne.

He won the 2000 Cup Rookie of the Year award driving for Roush Fenway Racing and remained with the organization through the 2012 season. Kenseth won 24 races — including the 2009 and 2012 Daytona 500 — with the team before leaving to drive for Joe Gibbs Racing from 2013-17.

Roush Fenway Racing also announced that Wyndham Rewards/Wyndham Hotels will sponsor the No. 6 car in select races.

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NASCAR America: Matt DiBenedetto holds head high after 16th at Richmond

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Matt DiBenedetto joined Kyle Petty and Marty Snider at the Big Oak Table in NASCAR America’s Charlotte studio and relived his 16th-place finish in the Toyota Owners 400 at Richmond Raceway.

“When we run 16th – with no attrition; we just flat out-raced Hendrick cars … RCR cars and Penske cars, the list goes on and on – we do that, we can hold our head high,” DiBenedetto said.

DiBenedetto was one of 23 drivers who finished on the lead lap last week, which meant he had to beat some big budget teams.

“If we’re going by budget and pure numbers, we stack up 32nd, -3rd, -4th,” DiBenedetto. “But we have really good people. We may not have a lot of people, but we have some really good people.

“We had a nice, smooth weekend and outraced a lot of people that in theory, if you’re going by budget, we definitely shouldn’t. It makes us proud because it makes other people, probably a little mad, as they see the 32 car going by, knowing that we run on a sixth of the budget of the guys we were driving by.”

DiBenedetto’s last three races have ended in finishes of 16th at Texas Motor Speedway, 21st at Bristol Motor Speedway and 16th at Richmond.

For more on DiBenedetto’s strong Richmond finish, watch the above video.

NASCAR America Scan All: Kyle Busch wants to know if he got a one- or two-fingered salute

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“P17; you’re making really good time,” Kyle Busch’s spotter Adam Stevens told Busch as he blasted through the field on his way to winning a third consecutive race in the Toyota Owners 400 at Richmond Raceway.

“Was that a two-fingered or a one-fingered salute,” Busch replied about his experience in traffic.

“The 42 dove-bombed us a little bit, but the 41’s the one that got us,” Jamie McMurray was told by his spotter.

But McMurray was still upset about an earlier incident when the two were racing for the free pass.

“Jamie’s trying to tear up our car now,” Kyle Larson said after getting run into by his teammate. “I got damage on my left side from him.”

Here are some of the other scanner highlights:

• “We got a penalty,” Rodney Childers told Kevin Harvick. “The wedge wrench went over the wall.”
• “Good, we’re coming from the back,” Harvick replied. “That’s what, three or four weeks in a row? I’m used to it.”
• “That 31’s fighting the hell out of the 78,” Childers reported.
• “I’m sorry about all that,” Larson said after missing pit road twice. “I braked later than I did there. Those two times, I just wheel hopped.”
• “That’s pathetic,” Aric Almirola said. “I don’t know how we can be that good for 200 laps and that bad after that.”

Watch the above video for more.

NASCAR America: Matt DiBenedetto will pay tribute to Jeff Burton in Southern 500

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For several years, the Southern 500 has given drivers an opportunity to pay tribute to the legends of NASCAR and this year, Matt DiBenedetto will pay homage to Jeff Burton’s No. 99 from the 2000 Cup season.

“You have no clue how excited I am about this one,” Matt DiBenedetto said. “I’ve been wanting to do this one for a while.

“This actually has a back story on it. And this is what got me into NASCAR and into racing. And the first car that I liked – I bought the diecast cars for – this is like really close to my heart.”

“It’s really exciting for me,” Jeff Burton said in a taped interview. “That 2000 paint scheme was really popular with Jeff Burton fans and Exide Racing fans back in the day. A lot of good things happened that year. We won several races that year.”

Burton won four races that year and finished second on five other occasions.

Burton didn’t win the Southern 500 that year, but he came close – finishing second to teammate Mark Martin.

Watch the above video for more.